{"id":1583,"date":"2015-09-26T19:12:26","date_gmt":"2015-09-26T17:12:26","guid":{"rendered":"https:\/\/inteligentny-rozwoj.com.pl\/?page_id=1583"},"modified":"2025-09-07T20:52:53","modified_gmt":"2025-09-07T18:52:53","slug":"marketing-strategiczny-outsourcing","status":"publish","type":"page","link":"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/marketing-strategiczny-outsourcing\/","title":{"rendered":"Marketing strategiczny"},"content":{"rendered":"<div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-dbf295114b96\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/marketing-strategiczny-outsourcing\/\"\n\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\" \t\t>\n\t\t\t<img \n\tsrc=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3139196_1920-141.jpg\" width=\"1024\" height=\"419\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3139196_1920-141.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3139196_1920-141-300x123.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3139196_1920-141-768x314.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3139196_1920-141-536x219.jpg 536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Marketing Strategiczny\" alt=\"Marketing Strategiczny\" decoding=\"async\" loading=\"lazy\" \t\tclass=\"so-widget-image\"\/>\n\t\t\t<\/a><\/div>\n\n<\/div>\t\t\t\t<style type=\"text\/css\">.so-widget-sow-image-default-dbf295114b96 .sow-image-container {\n  display: flex;\n  align-items: flex-start;\n}\n.so-widget-sow-image-default-dbf295114b96 .sow-image-container > a {\n  display: inline-block;\n  width: 100%;\n  max-width: 100%;\n}\n@media screen and (-ms-high-contrast: active), screen and (-ms-high-contrast: none) {\n  .so-widget-sow-image-default-dbf295114b96 .sow-image-container > a {\n    display: flex;\n  }\n}\n.so-widget-sow-image-default-dbf295114b96 .sow-image-container .so-widget-image {\n  display: block;\n  height: auto;\n  max-width: 100%;\n  width: 100%;\n}<\/style>\n\t\t\t\t\n\n\n<p class=\"wp-block-paragraph\">Marketing strategiczny to dziedzina marketingu zwi\u0105zana z planowaniem i formu\u0142owaniem strategii marketingowej w d\u0142u\u017cszym okresie. Us\u0142ugi w tym zakresie realizuje <strong><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/\" target=\"_blank\" rel=\"noreferrer noopener\">RP CONSULTING Rafa\u0142 Pasterczyk<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aspekt ten wi\u0105\u017ce si\u0119 bezpo\u015brednio z <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/doradztwo-strategiczne\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"zarz\u0105dzaniem strategicznym (otwiera si\u0119 na nowej zak\u0142adce)\">zarz\u0105dzaniem strategicznym<\/a> oraz umiej\u0119tno\u015bci\u0105 dostosowania si\u0119 danej organizacji do zmian zachodz\u0105cych w otoczeniu rynkowym (bli\u017cszym i dalszym), kt\u00f3re najcz\u0119\u015bciej dotycz\u0105 usprawnie\u0144 technologicznych, zachowa\u0144 konkurent\u00f3w, ewolucji i modyfikacji oferty produktowej, transformacji modelu oraz medi\u00f3w promocji produkt\u00f3w i us\u0142ug czy te\u017c sposobu ich sprzeda\u017cy i dystrybucji, jak r\u00f3wnie\u017c zmian zachodz\u0105cych w gospodarce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#013f5a\"><strong>D\u0142ugofalowa strategia marketingowa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017cde przedsi\u0119biorstwo dzia\u0142aj\u0105ce na rynku powinno mie\u0107 sformu\u0142owan\u0105 w\u0142asn\u0105 <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/marketing-strategiczny-outsourcing\/strategie-marketingowe\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"strategi\u0119 marketingow\u0105 (otwiera si\u0119 na nowej zak\u0142adce)\">strategi\u0119 marketingow\u0105<\/a> i jednocze\u015bnie reagowa\u0107 na bie\u017c\u0105co na zmiany zachodz\u0105ce w \u015brodowisku biznesowym, poszukiwa\u0107 nowych rynk\u00f3w zbytu, \u015bledzi\u0107 zachowania konkurent\u00f3w bran\u017cowych, a tak\u017ce rozwija\u0107 swoj\u0105 ofert\u0119 produktow\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nale\u017cy zwr\u00f3ci\u0107 uwag\u0119, \u017ce marketing strategiczny to proces,\npodczas kt\u00f3rego formu\u0142owana jest, a nast\u0119pnie wdra\u017cana, d\u0142ugofalowa strategia\nmarketingowa, uwzgl\u0119dniaj\u0105ca najwa\u017cniejsze cele rynkowe, kt\u00f3re firma zamierza\nosi\u0105gn\u0105\u0107.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill-element\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230-1024x683.jpg\" alt=\"marketing strategiczny - zesp\u00f3\u0142\" class=\"wp-image-3879 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230-300x200.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230-768x512.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230-536x358.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230-272x182.jpg 272w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Jednym z istotnych zada\u0144 marketingu strategicznego jest\nwsparcie dla dzia\u0142u handlowego i procesu sprzeda\u017cy produkt\u00f3w przedsi\u0119biorstwa,\nz uwzgl\u0119dnieniem takich aspekt\u00f3w jak: analiza rynku i konkurencji, wskazanie\npotencjalnych grup odbiorc\u00f3w, zdefiniowanie sposobu pozyskiwania nowych klient\u00f3w,\na tak\u017ce utrzymywania relacji z istniej\u0105cymi partnerami biznesowymi.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#013f5a\"><strong>Marketing strategiczny &#8211; realizowane us\u0142ugi<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>planowanie marketingowe<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"analiza rynku i konkurencji (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"http:\/\/rpconsulting.pl\/index.php?cid=68\" target=\"_blank\" rel=\"noreferrer noopener\">analiza rynku i konkurencji<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analiza otoczenia rynkowego organizacji<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>audyt marketingowy<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>weryfikacja efekt\u00f3w dotychczasowej realizowanej strategii marketingowej<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>planowanie strategii marketingowej w d\u0142ugim okresie<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#013f5a\"><strong>Marketing strategiczny w Twojej organizacji<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jeste\u015b zainteresowany przeprowadzeniem audytu marketingowego ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planujesz modyfikacj\u0119 lub opracowanie nowej strategii marketingowej ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chcesz przeprowadzi\u0107 analiz\u0119 rynku i konkurencji ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nie wiesz w jaki spos\u00f3b dotrze\u0107 z ofert\u0105 do swoich klient\u00f3w ?<\/li>\n<\/ul>\n\n\n<div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-cta so-widget-sow-cta-default-4b4616b4bcb6\"\n\t\t\t\n\t\t><div\n\tclass=\"sow-cta-base\"\n\t>\n\t\n\t<div class=\"sow-cta-wrapper\">\n\n\t\t<div class=\"sow-cta-text\">\n\t\t\t\t\t\t\t<h4 class=\"sow-cta-title\">\n\t\t\t\t\tDowiedz si\u0119 wi\u0119cej !\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t<h4 class=\"sow-cta-subtitle\">\n\t\t\t\t\t&#x1f449; Zapytaj o Marketing strategiczny \/ Zaplanuj dzia\u0142ania Twojej firmy\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\n\t\t<div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-atom-d9dd64c90562\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/kontakt\/\" class=\"sowb-button ow-icon-placement-left ow-button-hover\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t<span>\n\t\t\t\n\t\t\tSkontaktuj si\u0119 z nami !\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div>\t\t\t\t<style type=\"text\/css\">.so-widget-sow-cta-default-4b4616b4bcb6 .sow-cta-base {\n  padding: 2em 2.5em;\n  border: 1px solid #e3e3e3;\n}\n.so-widget-sow-cta-default-4b4616b4bcb6 .sow-cta-base .sow-cta-text {\n  float: left;\n}\n.so-widget-sow-cta-default-4b4616b4bcb6 .sow-cta-base .so-widget-sow-button {\n  float: right;\n  margin-left: 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rgba(0,0,0,0.065);\n  -ms-box-sizing: border-box;\n  -moz-box-sizing: border-box;\n  -webkit-box-sizing: border-box;\n  box-sizing: border-box;\n  font-family: Roboto;\n  font-weight: 500;\n  background: #1e73be;\n  background: -webkit-gradient(linear, left bottom, left top, color-stop(0, #175892), color-stop(1, #1e73be));\n  background: -ms-linear-gradient(bottom, #175892, #1e73be);\n  background: -moz-linear-gradient(center bottom, #175892 0%, #1e73be 100%);\n  background: -o-linear-gradient(#1e73be, #175892);\n  filter: progid:DXImageTransform.Microsoft.gradient(startColorstr='#1e73be', endColorstr='#175892', GradientType=0);\n  -webkit-border-radius: 0.25px;\n  -moz-border-radius: 0.25px;\n  border-radius: 0.25px;\n  border-color: #155085 #144b7c #11436f #144b7c;\n  border: 1px solid;\n  color: #ffffff !important;\n  font-size: 1em;\n  \n  padding-block: 1em;\n  text-shadow: 0 1px 0 rgba(0, 0, 0, 0.05);\n  padding-inline: 2em;\n}\n.so-widget-sow-button-atom-d9dd64c90562 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id=\"1_awpa-tab1\">\n                                    <div class=\"wp-post-author\">\n            <div class=\"awpa-img awpa-author-block square\">\n                <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/fde501377d5b06ef1fb158c1ea34fe2defd80fd9526b2263a81456023558c240?s=150&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/fde501377d5b06ef1fb158c1ea34fe2defd80fd9526b2263a81456023558c240?s=300&#038;d=mm&#038;r=g 2x' class='avatar avatar-150 photo' height='150' width='150' \/><\/a>\n               \n               \n            <\/div>\n            <div class=\"wp-post-author-meta awpa-author-block\">\n                <h4 class=\"awpa-display-name\">\n                    <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\">RP CONSULTING Rafa\u0142 Pasterczyk<\/a>\n                    \n                <\/h4>\n                \n\n                \n                <div class=\"wp-post-author-meta-bio\">\n                    <p>Doradztwo biznesowe, outsourcing i interim management w zakresie marketingu B2B, rozwoju eksportu, a tak\u017ce pozyskiwanie i rozliczanie dotacji na rozw\u00f3j eksportu i cyfryzacj\u0119. Ponad 100 skutecznie zrealizowanych projekt\u00f3w dla M\u015aP. Wiele z nich \u0142\u0105czy doradztwo w zakresie strategii internacjonalizacji ze skutecznym pozyskaniem dofinansowania na dzia\u0142ania na rynkach zagranicznych.<\/p>\n                <\/div>\n                <div class=\"wp-post-author-meta-more-posts\">\n                    <p class=\"awpa-more-posts square\">\n                        <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\" class=\"awpa-more-posts\">See author&#039;s posts<\/a>\n                    <\/p>\n                <\/div>\n                                    <ul class=\"awpa-contact-info round\">\n                                                    \n                                <li class=\"awpa-facebook-li\">\n                                    <a href=\"https:\/\/www.facebook.com\/RPConsulting\/\" class=\"awpa-facebook awpa-icon-facebook\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-linkedin-li\">\n                                    <a href=\"https:\/\/www.linkedin.com\/company\/rp-consulting-rpc\/\" class=\"awpa-linkedin awpa-icon-linkedin\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-youtube-li\">\n                                    <a href=\"https:\/\/www.youtube.com\/@RPCONSULTING-b2b\" class=\"awpa-youtube awpa-icon-youtube\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-website-li\">\n                                    <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/\" class=\"awpa-website awpa-icon-website\"><\/a>\n                                <\/li>\n                                                                                                                                                                                        <\/ul>\n                            <\/div>\n        <\/div>\n\n                                <\/div>\n                                                            <\/div>\n                \n\n\n\n<h2 class=\"wp-block-heading\">To tak\u017ce mo\u017ce Ci\u0119 zainteresowa\u0107<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-post-carousel so-widget-sow-post-carousel-base-ad93eedad001\"\n\t\t\t\n\t\t>\t<div\n\t\tclass=\"sow-post-carousel-wrapper sow-post-carousel-theme-base\"\n\t\tstyle=\"overflow: hidden; max-width: 100%; min-height: 182px\"\n\t>\n\t\t<div class=\"sow-carousel-title\">\n\t\t\t<div class=\"sow-carousel-navigation \">\n\t\t\t\t\t\t<a href=\"#\" class=\"sow-carousel-next\" title=\"Next\" aria-label=\"Next Posts\" role=\"button\"><\/a>\n\t\t\t\t\t\t<a href=\"#\" class=\"sow-carousel-previous\" title=\"Previous\" aria-label=\"Previous Posts\" role=\"button\"><\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"sow-carousel-container \">\n\t\t<div class=\"sow-carousel-wrapper\"\n\t\tdata-dir=\"ltr\"\n\t\tstyle=\"opacity: 0;\"\n\t\tdata-widget=\"post\" data-fetching=\"false\" data-page=\"1\" data-ajax-url=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-admin\/admin-ajax.php?_widgets_nonce=b7372ac773\" data-item_count=\"167\" data-carousel_settings=\"{&quot;loop&quot;:true,&quot;animation&quot;:&quot;Ease&quot;,&quot;animation_speed&quot;:400,&quot;autoplay&quot;:&quot;&quot;,&quot;pauseOnHover&quot;:&quot;&quot;,&quot;autoplaySpeed&quot;:8000,&quot;item_overflow&quot;:true,&quot;autoplay_continuous_scroll&quot;:false}\" data-responsive=\"{&quot;desktop_slides_to_scroll&quot;:1,&quot;tablet_landscape_breakpoint&quot;:1366,&quot;tablet_landscape_slides_to_scroll&quot;:2,&quot;tablet_portrait_breakpoint&quot;:1025,&quot;tablet_portrait_slides_to_scroll&quot;:2,&quot;mobile_breakpoint&quot;:480,&quot;mobile_slides_to_scroll&quot;:1}\" data-variable_width=\"true\" \t>\n\t\t<div\n\t\t\tclass=\"sow-carousel-items\"\n\t\t\t\t\t>\n\t\t\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/fundusz-eksportowy-dla-kujaw-i-pomorza-wznowienie-grantow-rpconsulting-rafal-pasterczyk\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/04\/Fundusz-Eksportowy-dla-Kujaw-i-Pomorza-wznowienie-naboru-wnioskow-o-grant-rpconsulting-rafal-pasterczyk-272x182.png )\" aria-labelledby=\"sow-carousel-id-10574\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/fundusz-eksportowy-dla-kujaw-i-pomorza-wznowienie-grantow-rpconsulting-rafal-pasterczyk\/\" id=\"sow-carousel-id-10574\" tabindex=\"-1\">\n\n\t\t\t\tFundusz Eksportowy dla Kujaw i Pomorza &#8211; wznowienie grant\u00f3w!\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/podcast-mde-11-m-analiza-konkurencji-marketing-b2b-badanie-konkurencji-rpconsulting-rafal-pasterczyk\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/04\/Podcast\u2013MDE-11-M-Marketing-B2B-Analiza-konkurencji-kraj-zagranica-eksport-badanie-konkurencji-analiza-rynku-2-272x182.png )\" aria-labelledby=\"sow-carousel-id-10547\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/podcast-mde-11-m-analiza-konkurencji-marketing-b2b-badanie-konkurencji-rpconsulting-rafal-pasterczyk\/\" id=\"sow-carousel-id-10547\" tabindex=\"-1\">\n\n\t\t\t\tMDE.11\/M \u2013 Analiza konkurencji w marketingu B2B: jak wykona\u0107 badanie konkurencji w kraju i za granic\u0105?\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/pozyskiwanie-klientow-b2b-i-marketing-b2b\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-272x182.png )\" aria-labelledby=\"sow-carousel-id-10051\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/pozyskiwanie-klientow-b2b-i-marketing-b2b\/\" id=\"sow-carousel-id-10051\" tabindex=\"-1\">\n\n\t\t\t\tPozyskiwanie klient\u00f3w B2B &#8211; jak\u0105 rol\u0119 odgrywa marketing B2B w erze \u015bwiadomego nabywcy i modeli AI?\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/podcast-mde-10-m-analiza-rynku-eksport-badania-rynkow-zagranicznych-marketing-b2b-rpconsulting-rafal-pasterczyk\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/02\/Podcast-MDE-10-M-Analiza-rynku-w-eksporcie-1-badania-rynkow-zagranicznych-w-marketingu-B2B-272x182.png )\" aria-labelledby=\"sow-carousel-id-9982\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/podcast-mde-10-m-analiza-rynku-eksport-badania-rynkow-zagranicznych-marketing-b2b-rpconsulting-rafal-pasterczyk\/\" id=\"sow-carousel-id-9982\" tabindex=\"-1\">\n\n\t\t\t\tMDE.10\/M \u2013 Analiza rynku w eksporcie (1): jak wykona\u0107 badania rynk\u00f3w zagranicznych w marketingu B2B?\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-content-marketing-b2b-content-manager-rafal-pasterczyk-rpconsulting\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/02\/case-study-content-manager-marketing-b2b-uslugi-turystyka-biznesowa-rpconsulting-rafal-pasterczyk-272x182.png )\" aria-labelledby=\"sow-carousel-id-9922\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-content-marketing-b2b-content-manager-rafal-pasterczyk-rpconsulting\/\" id=\"sow-carousel-id-9922\" tabindex=\"-1\">\n\n\t\t\t\tContent marketing B2B: doradztwo, wdro\u017cenie, tworzenie tre\u015bci &#8211; case study: Content Manager | Rafa\u0142 Pasterczyk (RP CONSULTING)\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-marketing-b2b-interim-marketing-manager-rafal-pasterczyk-rpconsulting\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/02\/case-study-interim-marketing-manager-b2b-produkcja-stlarki-aluminiowej-rpconsulting-rafal-pasterczyk-272x182.png )\" aria-labelledby=\"sow-carousel-id-9914\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-marketing-b2b-interim-marketing-manager-rafal-pasterczyk-rpconsulting\/\" id=\"sow-carousel-id-9914\" tabindex=\"-1\">\n\n\t\t\t\tMarketing B2B: strategia, content, zarz\u0105dzanie &#8211; case study: Interim Marketing Manager | Rafa\u0142 Pasterczyk (RP CONSULTING)\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-doradztwo-marketing-b2b-content-manager-rpconsulting-rafal-pasterczyk\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/02\/case-study-doradztwo-marketing-b2b-strategia-tresci-content-social-selling-rpconsulting-rafal-pasterczyk-272x182.png )\" aria-labelledby=\"sow-carousel-id-9926\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-doradztwo-marketing-b2b-content-manager-rpconsulting-rafal-pasterczyk\/\" id=\"sow-carousel-id-9926\" tabindex=\"-1\">\n\n\t\t\t\tDoradztwo w marketingu B2B: strategia tre\u015bci, content marketing, social selling &#8211; case study: Content Manager | Rafa\u0142 Pasterczyk (RP CONSULTING)\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-strategia-internacjonalizacji-producent-opakowan-rpconsulting-rafal-pasterczyk\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/02\/case-study-strategia-internacjonalziacji-eksportu-UE-Niemcy-Skandynawia-Szwecja-Dania-rpconsulting-rafal-pasterczyk-272x182.png )\" aria-labelledby=\"sow-carousel-id-9955\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-strategia-internacjonalizacji-producent-opakowan-rpconsulting-rafal-pasterczyk\/\" id=\"sow-carousel-id-9955\" tabindex=\"-1\">\n\n\t\t\t\tCase Study &#8211; strategia internacjonalizacji (producent opakowa\u0144 z tektury falistej) | RP CONSULTING Rafa\u0142 Pasterczyk\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-strategia-plan-dzialalnosci-miedzynarodowej-msp-produkcja-przemysl-rpconsulting-rafal-pasterczyk\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/02\/case-study-plan-dzialalnosci-miedzynarodowej-rozwoju-eksportu-przemysl-USA-Francja-Ukraina-rpconsulting-rafal-pasterczyk-272x182.png )\" aria-labelledby=\"sow-carousel-id-9953\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-strategia-plan-dzialalnosci-miedzynarodowej-msp-produkcja-przemysl-rpconsulting-rafal-pasterczyk\/\" id=\"sow-carousel-id-9953\" tabindex=\"-1\">\n\n\t\t\t\tCase Study: strategia i plan dzia\u0142alno\u015bci mi\u0119dzynarodowej firmy M\u015aP (produkcja, przemys\u0142) | RP CONSULTING Rafa\u0142 Pasterczyk\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-eksport-b2b-rynki-ue-export-sales-manager-rafal-pasterczyk-rpconsulting\/\" style=\"background-image: url( https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/02\/case-study-export-sales-manager-B2B-bizuteria-slubna-fashion-UE-Niemcy-Austria-Holandia-Czechy-Slowacja-RPCONSULTING-Rafal-Pasterczyk-272x182.png )\" aria-labelledby=\"sow-carousel-id-9959\" tabindex=\"-1\">\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/case-study-eksport-b2b-rynki-ue-export-sales-manager-rafal-pasterczyk-rpconsulting\/\" id=\"sow-carousel-id-9959\" tabindex=\"-1\">\n\n\t\t\t\tRozw\u00f3j eksportu B2B marki fashion na rynki UE &#8211; case study: Zewn\u0119trzny Export Sales Manager | Rafa\u0142 Pasterczyk (RP CONSULTING)\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t<input type=\"hidden\" name=\"instance_hash\" value=\"f79f843e\"\/>\n\t<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing strategiczny to dziedzina marketingu zwi&#261;zana z planowaniem i formu&#322;owaniem strategii marketingowej w d&#322;u&#380;szym okresie. Us&#322;ugi w tym zakresie realizuje RP CONSULTING Rafa&#322; Pasterczyk. Aspekt ten wi&#261;&#380;e si&#281; bezpo&#347;rednio z zarz&#261;dzaniem strategicznym oraz umiej&#281;tno&#347;ci&#261; dostosowania si&#281; danej organizacji do zmian zachodz&#261;cych w otoczeniu rynkowym (bli&#380;szym i dalszym), kt&oacute;re najcz&#281;&#347;ciej dotycz&#261; usprawnie&#324; technologicznych, zachowa&#324; konkurent&oacute;w, ewolucji [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1402,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","content-type":"","_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1583","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing strategiczny - planowanie strategii marketingowej - RP CONSULTING Rafa\u0142 Pasterczyk | marketing B2B, eksport, dotacje UE<\/title>\n<meta name=\"description\" content=\"Marketing strategiczny - d\u0142ugofalowa strategia marketingowa wspieraj\u0105ca sprzeda\u017c i ekspansj\u0119 firmy. 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