{"id":1583,"date":"2015-09-26T19:12:26","date_gmt":"2015-09-26T17:12:26","guid":{"rendered":"https:\/\/inteligentny-rozwoj.com.pl\/?page_id=1583"},"modified":"2026-05-06T21:34:44","modified_gmt":"2026-05-06T19:34:44","slug":"marketing-strategiczny-outsourcing","status":"publish","type":"page","link":"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/marketing-strategiczny-outsourcing\/","title":{"rendered":"Marketing strategiczny"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketing strategiczny to dziedzina marketingu zwi\u0105zana z planowaniem i formu\u0142owaniem strategii marketingowej w d\u0142u\u017cszym okresie. Us\u0142ugi w tym zakresie realizuje <strong><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/\" target=\"_blank\" rel=\"noreferrer noopener\">RP CONSULTING Rafa\u0142 Pasterczyk<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aspekt ten wi\u0105\u017ce si\u0119 bezpo\u015brednio z <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/doradztwo-strategiczne\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"zarz\u0105dzaniem strategicznym (otwiera si\u0119 na nowej zak\u0142adce)\">zarz\u0105dzaniem strategicznym<\/a> oraz umiej\u0119tno\u015bci\u0105 dostosowania si\u0119 danej organizacji do zmian zachodz\u0105cych w otoczeniu rynkowym (bli\u017cszym i dalszym), kt\u00f3re najcz\u0119\u015bciej dotycz\u0105 usprawnie\u0144 technologicznych, zachowa\u0144 konkurent\u00f3w, ewolucji i modyfikacji oferty produktowej, transformacji modelu oraz medi\u00f3w promocji produkt\u00f3w i us\u0142ug czy te\u017c sposobu ich sprzeda\u017cy i dystrybucji, jak r\u00f3wnie\u017c zmian zachodz\u0105cych w gospodarce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#013f5a\"><strong>D\u0142ugofalowa strategia marketingowa<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-uagb-image uagb-block-3d28ee8a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230-1024x683.jpg ,https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230.jpg 780w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/achievement-3699721_1920-230-1024x683.jpg\" alt=\"Marketing strategiczny - zesp\u00f3\u0142\" class=\"uag-image-3879\" width=\"1024\" height=\"683\" title=\"Marketing strategiczny - zesp\u00f3\u0142\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Ka\u017cde przedsi\u0119biorstwo dzia\u0142aj\u0105ce na rynku powinno mie\u0107 sformu\u0142owan\u0105 w\u0142asn\u0105 <a aria-label=\"strategi\u0119 marketingow\u0105 (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/marketing-strategiczny-outsourcing\/strategie-marketingowe\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategi\u0119 marketingow\u0105<\/a> i jednocze\u015bnie reagowa\u0107 na bie\u017c\u0105co na zmiany zachodz\u0105ce w \u015brodowisku biznesowym, poszukiwa\u0107 nowych rynk\u00f3w zbytu, \u015bledzi\u0107 zachowania konkurent\u00f3w bran\u017cowych, a tak\u017ce rozwija\u0107 swoj\u0105 ofert\u0119 produktow\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nale\u017cy zwr\u00f3ci\u0107 uwag\u0119, \u017ce marketing strategiczny to proces, podczas kt\u00f3rego formu\u0142owana jest, a nast\u0119pnie wdra\u017cana, d\u0142ugofalowa strategia marketingowa, uwzgl\u0119dniaj\u0105ca najwa\u017cniejsze cele rynkowe, kt\u00f3re firma zamierza osi\u0105gn\u0105\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jednym z istotnych zada\u0144 marketingu strategicznego jest wsparcie dla dzia\u0142u handlowego i procesu sprzeda\u017cy produkt\u00f3w przedsi\u0119biorstwa, z uwzgl\u0119dnieniem takich aspekt\u00f3w jak: analiza rynku i konkurencji, wskazanie potencjalnych grup odbiorc\u00f3w, zdefiniowanie sposobu pozyskiwania nowych klient\u00f3w, a tak\u017ce utrzymywania relacji z istniej\u0105cymi partnerami biznesowymi<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#013f5a\"><strong>Marketing strategiczny &#8211; realizowane us\u0142ugi<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>planowanie marketingowe<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"analiza rynku i konkurencji (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"http:\/\/rpconsulting.pl\/index.php?cid=68\" target=\"_blank\" rel=\"noreferrer noopener\">analiza rynku i konkurencji<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analiza otoczenia rynkowego organizacji<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>audyt marketingowy<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>weryfikacja efekt\u00f3w dotychczasowej realizowanej strategii marketingowej<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>planowanie strategii marketingowej w d\u0142ugim okresie<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#013f5a\"><strong>Marketing strategiczny w Twojej organizacji<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jeste\u015b zainteresowany przeprowadzeniem audytu marketingowego ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planujesz modyfikacj\u0119 lub opracowanie nowej strategii marketingowej ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chcesz przeprowadzi\u0107 analiz\u0119 rynku i konkurencji ?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nie wiesz w jaki spos\u00f3b dotrze\u0107 z ofert\u0105 do swoich klient\u00f3w ?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote has-background\" style=\"background-color:#abb8c424\"><blockquote><p><strong>Je\u017celi chcia\u0142by\u015b zaplanowa\u0107 rozw\u00f3j swojego biznesu w kolejnych krokach <\/strong><br><br>&#x1f449;&#x1f449; Przygotuj swoj\u0105 strategi\u0119 marketingow\u0105 i dokonaj analizy rynku i konkurencji. Mo\u017cemy Ci w tym pom\u00f3c<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-fd63be7b\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-d95460d6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/kontakt\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Um\u00f3w bezp\u0142atn\u0105 konsultacj\u0119<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n        <h3 class=\"awpa-title\">About The Author<\/h3>\n                        <div class=\"wp-post-author-wrap wp-post-author-shortcode left\">\n                                                                <div class=\"awpa-tab-content active\" id=\"1_awpa-tab1\">\n                                    <div class=\"wp-post-author\">\n            <div class=\"awpa-img awpa-author-block square\">\n                <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/fde501377d5b06ef1fb158c1ea34fe2defd80fd9526b2263a81456023558c240?s=150&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/fde501377d5b06ef1fb158c1ea34fe2defd80fd9526b2263a81456023558c240?s=300&#038;d=mm&#038;r=g 2x' class='avatar avatar-150 photo' height='150' width='150' \/><\/a>\n               \n               \n            <\/div>\n            <div class=\"wp-post-author-meta awpa-author-block\">\n                <h4 class=\"awpa-display-name\">\n                    <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\">RP CONSULTING Rafa\u0142 Pasterczyk<\/a>\n                    \n                <\/h4>\n                \n\n                \n                <div class=\"wp-post-author-meta-bio\">\n                    <p>Doradztwo biznesowe, outsourcing i interim management w zakresie marketingu B2B, rozwoju eksportu, a tak\u017ce pozyskiwanie i rozliczanie dotacji (eksport, cyfryzacja). Us\u0142ugi: Interim Marketing Manager i Fractional CMO. Ponad 20 lat do\u015bwiadczenia w B2B i ponad 100 projekt\u00f3w dla M\u015aP. Wiele z nich \u0142\u0105czy doradztwo w zakresie strategii internacjonalizacji ze skutecznym pozyskaniem dofinansowania na dzia\u0142ania na rynkach zagranicznych.<\/p>\n                <\/div>\n                <div class=\"wp-post-author-meta-more-posts\">\n                    <p class=\"awpa-more-posts square\">\n                        <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\" class=\"awpa-more-posts\">See author&#039;s posts<\/a>\n                    <\/p>\n                <\/div>\n                                    <ul class=\"awpa-contact-info round\">\n                                                    \n                                <li class=\"awpa-facebook-li\">\n                                    <a href=\"https:\/\/www.facebook.com\/RPConsulting\/\" class=\"awpa-facebook awpa-icon-facebook\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-linkedin-li\">\n                                    <a href=\"https:\/\/www.linkedin.com\/company\/rp-consulting-rpc\/\" class=\"awpa-linkedin awpa-icon-linkedin\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-youtube-li\">\n                                    <a href=\"https:\/\/www.youtube.com\/@RPCONSULTING-b2b\" class=\"awpa-youtube awpa-icon-youtube\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-website-li\">\n                                    <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/\" class=\"awpa-website awpa-icon-website\"><\/a>\n                                <\/li>\n                                                                                                                                                                                        <\/ul>\n                            <\/div>\n        <\/div>\n\n                                <\/div>\n                                                            <\/div>\n                \n\n\n\n<h2 class=\"wp-block-heading\">Dowiedz si\u0119, jak skutecznie rozwija\u0107 biznes B2B<\/h2>\n\n\n\n\t\t\t<div class=\"wp-block-uagb-post-carousel uagb-post-grid  uagb-post__image-position-top uagb-post__image-enabled uagb-block-8f76cec4     uagb-post__arrow-outside uagb-slick-carousel uagb-post__items uagb-post__columns-3 is-carousel uagb-post__columns-tablet-2 uagb-post__columns-mobile-1\" data-total=\"2\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/audyt-marketingowy-w-firmie-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk-1024x576.png\" class=\"attachment-large size-large\" alt=\"Audyt marketingowy w firmie B2B - RP CONSULTING Rafa\u0142 Pasterczyk\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/audyt-marketingowy-w-firmie-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Audyt marketingowy &#8211; w jaki spos\u00f3b przeprowadzi\u0107 go w firmie B2B, aby przyni\u00f3s\u0142 efekty i wzrost sprzeda\u017cy?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/pozyskiwanie-klientow-b2b-i-marketing-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Pozyskiwanie klient\u00f3w B2B - marketing B2B w erze \u015bwiadomego nabywcy i modeli AI\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/pozyskiwanie-klientow-b2b-i-marketing-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Pozyskiwanie klient\u00f3w B2B &#8211; jak\u0105 rol\u0119 odgrywa marketing B2B w erze \u015bwiadomego nabywcy i modeli AI?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-miedzynarodowy-b2b-dla-msp\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Marketing mi\u0119dzynarodowy B2B dla M\u015aP - RP CONSULTING\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-miedzynarodowy-b2b-dla-msp\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Marketing mi\u0119dzynarodowy B2B dla M\u015aP &#8211; skalowanie eksportu<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-marketingowa-firmy-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Strategia marketingowa firmy - strategia marketingowa B2B \/ RP CONSULTING Rafa\u0142 Pasterczyk\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-marketingowa-firmy-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Strategia marketingowa firmy &#8211; czym jest, jakie elementy zawiera i co wyr\u00f3\u017cnia strategi\u0119 marketingow\u0105 B2B?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/zarzadzanie-marketingiem-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Zarz\u0105dzanie marketingiem w przedsi\u0119biorstwie B2B\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/zarzadzanie-marketingiem-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Zarz\u0105dzanie marketingiem w firmie B2B \u2013 strategie, kana\u0142y, narz\u0119dzia i wyzwania<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marka-a-pozyskiwanie-leadow\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Marka a pozyskiwanie lead\u00f3w\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marka-a-pozyskiwanie-leadow\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Rozpoznawalna marka a pozyskiwanie lead\u00f3w. Jak prowadzi\u0107 marketing B2B, aby generowa\u0107 wi\u0119cej szans sprzeda\u017cy?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marka-osobista-reputacja-personal-branding\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Marka osobista, reputacja, personal branding\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marka-osobista-reputacja-personal-branding\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Marka osobista, reputacja i personal branding \u2013 czym si\u0119 r\u00f3\u017cni\u0105 i jak je \u015bwiadomie rozwija\u0107?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/generative-engine-optimization-geo\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/GEO-Generative-Engine-Optimization-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"GEO - Generative Engine Optimization\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/GEO-Generative-Engine-Optimization-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/GEO-Generative-Engine-Optimization-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/GEO-Generative-Engine-Optimization-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/GEO-Generative-Engine-Optimization-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/GEO-Generative-Engine-Optimization-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/generative-engine-optimization-geo\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Generative Engine Optimization (GEO) &#8211; na czym polega i czym r\u00f3\u017cni si\u0119 od klasycznego SEO?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/event-marketing-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Event Marketing B2B - generowanie szans sprzeda\u017cy i budowa marki\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/event-marketing-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Event marketing jako skuteczne narz\u0119dzie generowania szans sprzeda\u017cy oraz budowy marki i wizerunku dla Twojej firmy B2B<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/buyer-persona-b2b-persona-zakupowa\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Buyer Persona B2B to Persona Zakupowa w marketingu B2B | RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/buyer-persona-b2b-persona-zakupowa\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Buyer Persona B2B \u2013 kim jest moja Persona Zakupowa?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/lejek-marketingowy-b2b-tofu-mofu-bofu\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Lejek marketingowy B2B - RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/lejek-marketingowy-b2b-tofu-mofu-bofu\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Lejek marketingowy B2B \u2013 tre\u015bci na 3 etapy: TOFU, MOFU, BOFU<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/prospecting-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Prospecting B2B - RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/prospecting-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Prospecting w B2B \u2013 czym jest i jak przeprowadzi\u0107 go skutecznie?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/personalizacja-i-zwrot-grzecznosciowy-w-komunikacji-handlowej-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-1024x573.jpg\" class=\"attachment-large size-large\" alt=\"Personalizacja wiadomo\u015bci e-mail a komunikacja handlowa w B2B \/ RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-1024x573.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-300x168.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-768x430.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-1536x860.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-536x300.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/personalizacja-i-zwrot-grzecznosciowy-w-komunikacji-handlowej-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Personalizacja poprawna czy mo\u017ce jednak b\u0142\u0119dy w komunikacji handlowej B2B?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-w-firmie-b2b-usprawnij-marketing-firmy-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-1024x586.jpg\" class=\"attachment-large size-large\" alt=\"Marketing w firmie B2B - jak usprawni\u0107 marketing firmy B2B \/ RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-1024x586.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-300x172.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-768x439.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-1536x878.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-536x307.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-w-firmie-b2b-usprawnij-marketing-firmy-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Marketing w firmie B2B \u2013 3 obszary dzia\u0142a\u0144, kt\u00f3rych usprawnienie poprawi efektywno\u015b\u0107 marketingu w Twojej firmie<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/regula-95-5-w-marketingu-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"577\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_.jpg\" class=\"attachment-large size-large\" alt=\"regu\u0142a 95-5 w marketingu B2B - RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_.jpg 981w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_-300x176.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_-768x452.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_-536x315.jpg 536w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/regula-95-5-w-marketingu-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Regu\u0142a 95-5 w marketingu B2B<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/account-base-marketing-abm\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-1024x551.jpg\" class=\"attachment-large size-large\" alt=\"Account Base Marketing - marketing ABM\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-1024x551.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-300x161.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-768x413.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-1536x826.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-536x288.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/account-base-marketing-abm\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Account Base Marketing \u2013 czym jest marketing ABM i w jakim celu si\u0119 go stosuje?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/b2b-a-b2c-marketing-porownaj-najwazniejsze-roznice\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-1024x571.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-1024x571.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-300x167.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-768x428.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-1536x856.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-536x299.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/b2b-a-b2c-marketing-porownaj-najwazniejsze-roznice\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">B2B a B2C marketing \u2013 sprawd\u017a najwa\u017cniejsze r\u00f3\u017cnice<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/automatyzacja-marketingu-b2b-marketing-automation\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-1024x543.jpg\" class=\"attachment-large size-large\" alt=\"automatyzacja marketingu B2B - marketing automation B2B (RPCONSULTING.pl)\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-1024x543.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-300x159.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-768x407.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-1536x814.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-536x284.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/automatyzacja-marketingu-b2b-marketing-automation\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Automatyzacja marketingu B2B \u2013 poznaj zalety marketing automation B2B<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-content-marketingowa-tresci-contentowa\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-1024x501.jpg\" class=\"attachment-large size-large\" alt=\"strategia content marketingowa - strategia tre\u015bci\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-1024x501.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-300x147.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-768x376.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-1536x752.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-536x262.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-content-marketingowa-tresci-contentowa\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Strategia content marketingowa \u2013 czym jest i w jaki spos\u00f3b stosowa\u0107 j\u0105 w marketingu?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/content-manager-tresci\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_.jpg\" class=\"attachment-large size-large\" alt=\"Content Manager - Mened\u017cer tre\u015bci\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_-300x161.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_-768x412.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_-536x287.jpg 536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/content-manager-tresci\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Content Manager i jego kluczowa rola w marketingu tre\u015bci<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing strategiczny to dziedzina marketingu zwi&#261;zana z planowaniem i formu&#322;owaniem strategii marketingowej w d&#322;u&#380;szym okresie. Us&#322;ugi w tym zakresie realizuje RP CONSULTING Rafa&#322; Pasterczyk. Aspekt ten wi&#261;&#380;e si&#281; bezpo&#347;rednio z zarz&#261;dzaniem strategicznym oraz umiej&#281;tno&#347;ci&#261; dostosowania si&#281; danej organizacji do zmian zachodz&#261;cych w otoczeniu rynkowym (bli&#380;szym i dalszym), kt&oacute;re najcz&#281;&#347;ciej dotycz&#261; usprawnie&#324; technologicznych, zachowa&#324; konkurent&oacute;w, ewolucji [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3877,"parent":1402,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1583","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing strategiczny - planowanie strategii marketingowej - RP CONSULTING Rafa\u0142 Pasterczyk | marketing B2B, eksport, dotacje UE<\/title>\n<meta name=\"description\" content=\"Marketing strategiczny - d\u0142ugofalowa strategia marketingowa wspieraj\u0105ca sprzeda\u017c i ekspansj\u0119 firmy. 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