{"id":3880,"date":"2019-01-15T01:19:01","date_gmt":"2019-01-15T00:19:01","guid":{"rendered":"https:\/\/inteligentny-rozwoj.com.pl\/?page_id=3880"},"modified":"2026-05-01T00:53:02","modified_gmt":"2026-04-30T22:53:02","slug":"outsourcing-marketingu","status":"publish","type":"page","link":"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/outsourcing-marketingu\/","title":{"rendered":"Outsourcing marketingu i Zewn\u0119trzny Dyrektor Marketingu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Outsourcing marketingu<\/strong> to dla firm z sektora <strong>B2B<\/strong> efektywny spos\u00f3b na skalowanie biznesu i zwi\u0119kszenie sprzeda\u017cy w kraju i za granic\u0105, a osoba taka jak <strong>Zewn\u0119trzny Dyrektor Marketingu<\/strong> umo\u017cliwia wdro\u017cenie sp\u00f3jnej strategii marketingowej <strong>4xP<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na czym polega outsourcing marketingu i us\u0142uga Zewn\u0119trzny Dyrektor Marketingu?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c421\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-97fad2e6      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"bullhorn\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M480 179.6C498.6 188.4 512 212.1 512 240C512 267.9 498.6 291.6 480 300.4V448C480 460.9 472.2 472.6 460.2 477.6C448.3 482.5 434.5 479.8 425.4 470.6L381.7 426.1C333.7 378.1 268.6 352 200.7 352H192V480C192 497.7 177.7 512 160 512H96C78.33 512 64 497.7 64 480V352C28.65 352 0 323.3 0 288V192C0 156.7 28.65 128 64 128H200.7C268.6 128 333.7 101 381.7 53.02L425.4 9.373C434.5 .2215 448.3-2.516 460.2 2.437C472.2 7.39 480 19.06 480 32V179.6zM200.7 192H192V288H200.7C280.5 288 357.2 317.8 416 371.3V108.7C357.2 162.2 280.5 192 200.7 192V192z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"wp-block-paragraph\"><strong>Outsourcing marketingu<\/strong> to delegowanie prowadzenia dzia\u0142a\u0144 marketingowych do wyspecjalizowanego podmiotu zewn\u0119trznego (firmy, organizacji lub indywidualnego eksperta), kt\u00f3ry &#8211; podobnie jak w przypadku <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/doradztwo-marketingowe-handlowe\/outsourcing-sprzedazy-b2b-outsourcing-dzialu-sprzedazy\/\" target=\"_blank\" rel=\"noreferrer noopener\">outsourcingu sprzeda\u017cy<\/a> &#8211; zaplanuje i poprowadzi je w spos\u00f3b kompleksowy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c421\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-c0792141      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"house-laptop\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 640 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M218.3 8.486C230.6-2.829 249.4-2.829 261.7 8.486L469.7 200.5C476.4 206.7 480 215.2 480 224H336C316.9 224 299.7 232.4 288 245.7V208C288 199.2 280.8 192 272 192H208C199.2 192 192 199.2 192 208V272C192 280.8 199.2 288 208 288H271.1V416H112C85.49 416 64 394.5 64 368V256H32C18.83 256 6.996 247.9 2.198 235.7C-2.6 223.4 .6145 209.4 10.3 200.5L218.3 8.486zM336 256H560C577.7 256 592 270.3 592 288V448H624C632.8 448 640 455.2 640 464C640 490.5 618.5 512 592 512H303.1C277.5 512 255.1 490.5 255.1 464C255.1 455.2 263.2 448 271.1 448H303.1V288C303.1 270.3 318.3 256 336 256zM352 304V448H544V304H352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/outsourcing-marketingu\/#zewnetrzny-DM\" target=\"_blank\" rel=\"noreferrer noopener\">Zewn\u0119trzny Dyrektor Marketingu<\/a> to kompleksowe planowanie i zarz\u0105dzanie dzia\u0142aniami marketingowymi przez eksperta spoza Twojej organizacji. <\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Us\u0142uga Zewn\u0119trzny Dyrektor Marketingu &#8211; 2 dost\u0119pne warianty<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c421\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-98849151      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"chart-line\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M64 400C64 408.8 71.16 416 80 416H480C497.7 416 512 430.3 512 448C512 465.7 497.7 480 480 480H80C35.82 480 0 444.2 0 400V64C0 46.33 14.33 32 32 32C49.67 32 64 46.33 64 64V400zM342.6 278.6C330.1 291.1 309.9 291.1 297.4 278.6L240 221.3L150.6 310.6C138.1 323.1 117.9 323.1 105.4 310.6C92.88 298.1 92.88 277.9 105.4 265.4L217.4 153.4C229.9 140.9 250.1 140.9 262.6 153.4L320 210.7L425.4 105.4C437.9 92.88 458.1 92.88 470.6 105.4C483.1 117.9 483.1 138.1 470.6 150.6L342.6 278.6z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Dyrektor marketingu B2B na godziny \/ Fractional CMO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dyrektor marketingu na godziny, <\/strong>inaczej <strong>Fractional CMO<sub>,<\/sub><\/strong> to do\u015bwiadczony mened\u017cer ds. marketingu, kt\u00f3ry \u015bwiadczy swoje us\u0142ugi na zasadzie outsourcingu, pracuj\u0105c dla kilku firm jednocze\u015bnie w niepe\u0142nym wymiarze godzin.<\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d03c6cc0\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-90453aa6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/dyrektor-marketingu-na-godziny-fractional-cmo\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Poznaj szczeg\u00f3\u0142y<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c421\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-b9800456      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"user-tie\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M352 128C352 198.7 294.7 256 224 256C153.3 256 96 198.7 96 128C96 57.31 153.3 0 224 0C294.7 0 352 57.31 352 128zM209.1 359.2L176 304H272L238.9 359.2L272.2 483.1L311.7 321.9C388.9 333.9 448 400.7 448 481.3C448 498.2 434.2 512 417.3 512H30.72C13.75 512 0 498.2 0 481.3C0 400.7 59.09 333.9 136.3 321.9L175.8 483.1L209.1 359.2z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Interim Marketing Manager B2B<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Interim Marketing Manager<\/strong>, kt\u00f3ry specjalizuje si\u0119 w marketingu b2b, to <strong>tymczasowy mened\u017cer marketingu<\/strong>, kt\u00f3ry specjalizuje si\u0119 w zarz\u0105dzaniu dzia\u0142aniami marketingowymi w firmach dzia\u0142aj\u0105cych <strong>na rynku<\/strong> <strong>Business-to-Business<\/strong> (B2B).<\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-df0b08b6\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-2b660165 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/interim-marketing-manager-b2b\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Poznaj szczeg\u00f3\u0142y<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zewn\u0119trzny Dyrektor Marketingu B2B &#8211; Rafa\u0142 Pasterczyk | RP CONSULTING<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-f2b40d64 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/04\/Rafal-Pasterczyk-RPCONSULTING-kontakt-marketing-b2b-eksport-dotacje-granty-biznes-sprzedaz-b2b-1080x1080-1-1024x1024.jpg ,https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/04\/Rafal-Pasterczyk-RPCONSULTING-kontakt-marketing-b2b-eksport-dotacje-granty-biznes-sprzedaz-b2b-1080x1080-1.jpg 780w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/04\/Rafal-Pasterczyk-RPCONSULTING-kontakt-marketing-b2b-eksport-dotacje-granty-biznes-sprzedaz-b2b-1080x1080-1.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/04\/Rafal-Pasterczyk-RPCONSULTING-kontakt-marketing-b2b-eksport-dotacje-granty-biznes-sprzedaz-b2b-1080x1080-1-1024x1024.jpg\" alt=\"Rafa\u0142 Pasterczyk (RP CONSULTING) - kontakt: marketing B2B, eksport, dotacje, granty, biznes, sprzeda\u017c B2B\" class=\"uag-image-10781\" width=\"1024\" height=\"1024\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Jako <strong>RP CONSULTING Rafa\u0142 Pasterczyk<\/strong> realizuj\u0119 us\u0142ugi outsourcingu dzia\u0142a\u0144 marketingowych oraz zewn\u0119trznego dyrektora marketingu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jestem <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradca-biznesowy-konsultant-biznesowy\/\" target=\"_blank\" rel=\"noreferrer noopener\">konsultantem biznesowym<\/a><\/strong><\/li>\n\n\n\n<li><strong>Specjalizuj\u0119 si\u0119 w <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketingu B2B<\/a><\/strong><\/li>\n\n\n\n<li>Posiadam przesz\u0142o <strong>20 lat<\/strong> <strong>do\u015bwiadczenia<\/strong> w B2B<\/li>\n\n\n\n<li>Zrealizowa\u0142em <strong>ponad 100 projekt\u00f3w<\/strong> dla <strong>M\u015aP<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d5d50621\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-68e0b5a7 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/referencje\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Poznaj realizacje i opinie klient\u00f3w<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-6be1d70f\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-fdbdba56 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/oferta\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Sprawd\u017a ofert\u0119<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing marketingu B2B &#8211; dowiedz si\u0119 wi\u0119cej<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obs\u0142uga outsourcingowa w zakresie marketingu B2B uwzgl\u0119dnia r\u00f3wnie\u017c koordynacj\u0119 przez <strong>zewn\u0119trznego Marketing Managera<\/strong> prowadzonych przez Ciebie dzia\u0142a\u0144 marketingowych oraz wsp\u00f3\u0142pracy z partnerami biznesowymi (np. agencje marketingowe\/eventowe, freelancerzy, designerzy) i innymi cz\u0142onkami Twojego zespo\u0142u marketingu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W przypadku bardziej rozbudowanych dzia\u0142\u00f3w marketingu, zakres us\u0142ugi mo\u017ce zosta\u0107 rozszerzony do kompleksowego zarz\u0105dzania w oparciu o us\u0142ug\u0119 <strong>Zewn\u0119trznego Dyrektora Marketingu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zewn\u0119trzny Dyrektor Marketingu<\/strong> odpowiedzialny b\u0119dzie za ca\u0142o\u015bciowe zarz\u0105dzanie dzia\u0142em marketingu, pocz\u0105wszy od zaplanowania b\u0105d\u017a modyfikacji <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-marketingowa-firmy-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategii marketingowej<\/a>, przygotowanie planu dzia\u0142a\u0144 marketingowych, poprzez koncepcyjne wdra\u017canie zaplanowanych aktywno\u015bci oraz ca\u0142o\u015bciowe zarz\u0105dzanie zespo\u0142em i prowadzonymi dzia\u0142aniami marketingowymi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Korzy\u015bci ze wsp\u00f3\u0142pracy w modelu outsourcingowym dla Twojej firmy <\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Zewn\u0119trzny dzia\u0142 marketingu<\/strong> i us\u0142uga <strong>Zewn\u0119trznego Dyrektora Marketingu<\/strong> ma wiele zalet. W szczeg\u00f3lno\u015bci warto podkre\u015bli\u0107 te, kt\u00f3re na pewno zainteresuj\u0105 Ciebie jako przedsi\u0119biorc\u0119:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>brak konieczno\u015bci zatrudniania w\u0142asnego specjalisty \/ zespo\u0142u<\/strong> <strong>specjalist\u00f3w<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ograniczenie koszt\u00f3w&nbsp;<\/strong>funkcjonowania &#8211; nie musisz utrzymywa\u0107 w\u0142asnego dzia\u0142u marketingu<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>w przypadku <strong>Zewn\u0119trznego Dyrektora Marketingu<\/strong> &#8211; oszcz\u0119dzasz znacz\u0105co na wynagrodzeniu mened\u017cera i zatrudnianiu go na etat. Mo\u017cesz wsp\u00f3\u0142pracowa\u0107 wg uzgodnionej liczby godzin wsp\u00f3\u0142pracy miesi\u0119cznie<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>profesjonalizm prowadzonych dzia\u0142a\u0144 &#8211;<\/strong> firma outsourcingowa specjalizuje si\u0119 w prowadzeniu dzia\u0142a\u0144 marketingowych i zarz\u0105dzaniu projektami<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-f55fae60 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/person-731479_1920-228-1024x678.jpg ,https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/person-731479_1920-228.jpg 780w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/person-731479_1920-228.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/person-731479_1920-228-1024x678.jpg\" alt=\"Outsourcing marketingu\" class=\"uag-image-3882\" width=\"1024\" height=\"678\" title=\"Outsourcing marketingu\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-pullquote has-background\" style=\"background-color:#abb8c426\"><blockquote><p><strong>Je\u017celi zainteresowa\u0142a Ci\u0119 us\u0142uga Zewn\u0119trznego Dyrektora Marketingu lub delegowanie swoich dzia\u0142a\u0144 marketingowych B2B do firmy zewn\u0119trznej<\/strong><br><strong> <\/strong><br>&#x1f449; Dowiedz si\u0119, jak mo\u017ce przebiega\u0107 wsp\u00f3\u0142praca<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-fd63be7b\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-d95460d6 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/kontakt\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Um\u00f3w bezp\u0142atn\u0105 konsultacj\u0119<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing marketingu &#8211; us\u0142ugi RP CONSULTING Rafa\u0142 Pasterczyk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rafa\u0142 Pasterczyk (RP CONSULTING)<\/strong> specjalizuje si\u0119 w <strong><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/doradztwo-marketingowe-handlowe\/marketing-sales-marketing-sprzedaz\/inbound-marketing-marketing-przychodzacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketingu przychodz\u0105cym<\/a><\/strong> oraz <strong>zarz\u0105dzaniu dzia\u0142aniami marketingowymi B2B <\/strong>w firmach <strong>M\u015aP.<\/strong> Koncentruje si\u0119 na planowaniu, koordynacji i prowadzeniu dzia\u0142a\u0144 <strong>wspieraj\u0105cych sprzeda\u017c B2B<\/strong> w <strong>generowaniu szans sprzeda\u017cy<\/strong>, jak r\u00f3wnie\u017c ukierunkowanych na <strong>budowanie rozpoznawalno\u015bci marki<\/strong> w poni\u017cszych obszarach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content marketing B2B<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-ed97116c      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"map\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 576 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M384 476.1L192 421.2V35.93L384 90.79V476.1zM416 88.37L543.1 37.53C558.9 31.23 576 42.84 576 59.82V394.6C576 404.4 570 413.2 560.9 416.9L416 474.8V88.37zM15.09 95.13L160 37.17V423.6L32.91 474.5C17.15 480.8 0 469.2 0 452.2V117.4C0 107.6 5.975 98.78 15.09 95.13V95.13z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-content-marketingowa-tresci-contentowa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strategia content marketingowa<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">przygotowanie indywidualnie zaplanowanej do specyfiki Twojej organizacji strategii tre\u015bci<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-107233c3      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"sitemap\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 576 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M208 80C208 53.49 229.5 32 256 32H320C346.5 32 368 53.49 368 80V144C368 170.5 346.5 192 320 192H312V232H464C494.9 232 520 257.1 520 288V320H528C554.5 320 576 341.5 576 368V432C576 458.5 554.5 480 528 480H464C437.5 480 416 458.5 416 432V368C416 341.5 437.5 320 464 320H472V288C472 283.6 468.4 280 464 280H312V320H320C346.5 320 368 341.5 368 368V432C368 458.5 346.5 480 320 480H256C229.5 480 208 458.5 208 432V368C208 341.5 229.5 320 256 320H264V280H112C107.6 280 104 283.6 104 288V320H112C138.5 320 160 341.5 160 368V432C160 458.5 138.5 480 112 480H48C21.49 480 0 458.5 0 432V368C0 341.5 21.49 320 48 320H56V288C56 257.1 81.07 232 112 232H264V192H256C229.5 192 208 170.5 208 144V80z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-content-marketingowa-tresci-contentowa\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/content-manager-tresci\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content management<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">zarz\u0105dzanie procesem tworzenia i dystrybucji tre\u015bci w r\u00f3\u017cnych mediach i wielu kana\u0142ach komunikacji, a tak\u017ce koordynacja pracy zespo\u0142u<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-44c3d535      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"pen\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M362.7 19.32C387.7-5.678 428.3-5.678 453.3 19.32L492.7 58.75C517.7 83.74 517.7 124.3 492.7 149.3L444.3 197.7L314.3 67.72L362.7 19.32zM421.7 220.3L188.5 453.4C178.1 463.8 165.2 471.5 151.1 475.6L30.77 511C22.35 513.5 13.24 511.2 7.03 504.1C.8198 498.8-1.502 489.7 .976 481.2L36.37 360.9C40.53 346.8 48.16 333.9 58.57 323.5L291.7 90.34L421.7 220.3z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/content-writer-web-writer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Writing<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">tworzenie anga\u017cuj\u0105cych tre\u015bci, kt\u00f3re wzbogac\u0105 Twoj\u0105 stron\u0119 internetow\u0105, a jednocze\u015bnie b\u0119d\u0105 stanowi\u0107 odpowiedzi na najwa\u017cniejsze problemy i wyzwania Twojej Buyer Persony B2B<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-735a5a84      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"searchengin\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 460 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M220.6 130.3l-67.2 28.2V43.2L98.7 233.5l54.7-24.2v130.3l67.2-209.3zm-83.2-96.7l-1.3 4.7-15.2 52.9C80.6 106.7 52 145.8 52 191.5c0 52.3 34.3 95.9 83.4 105.5v53.6C57.5 340.1 0 272.4 0 191.6c0-80.5 59.8-147.2 137.4-158zm311.4 447.2c-11.2 11.2-23.1 12.3-28.6 10.5-5.4-1.8-27.1-19.9-60.4-44.4-33.3-24.6-33.6-35.7-43-56.7-9.4-20.9-30.4-42.6-57.5-52.4l-9.7-14.7c-24.7 16.9-53 26.9-81.3 28.7l2.1-6.6 15.9-49.5c46.5-11.9 80.9-54 80.9-104.2 0-54.5-38.4-102.1-96-107.1V32.3C254.4 37.4 320 106.8 320 191.6c0 33.6-11.2 64.7-29 90.4l14.6 9.6c9.8 27.1 31.5 48 52.4 57.4s32.2 9.7 56.8 43c24.6 33.2 42.7 54.9 44.5 60.3s.7 17.3-10.5 28.5zm-9.9-17.9c0-4.4-3.6-8-8-8s-8 3.6-8 8 3.6 8 8 8 8-3.6 8-8z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/content-manager-tresci\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/optymalizacja-seo-strony-internetowej\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO optymalizacja<\/a> tre\u015bci<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"> tworzony content jest zoptymalizowany pod k\u0105tem widoczno\u015bci w wyszukiwarkach internetowych<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-a9b0a560      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"robot\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 640 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M9.375 233.4C3.375 239.4 0 247.5 0 256v128c0 8.5 3.375 16.62 9.375 22.62S23.5 416 32 416h32V224H32C23.5 224 15.38 227.4 9.375 233.4zM464 96H352V32c0-17.62-14.38-32-32-32S288 14.38 288 32v64H176C131.8 96 96 131.8 96 176V448c0 35.38 28.62 64 64 64h320c35.38 0 64-28.62 64-64V176C544 131.8 508.3 96 464 96zM256 416H192v-32h64V416zM224 296C201.9 296 184 278.1 184 256S201.9 216 224 216S264 233.9 264 256S246.1 296 224 296zM352 416H288v-32h64V416zM448 416h-64v-32h64V416zM416 296c-22.12 0-40-17.88-40-40S393.9 216 416 216S456 233.9 456 256S438.1 296 416 296zM630.6 233.4C624.6 227.4 616.5 224 608 224h-32v192h32c8.5 0 16.62-3.375 22.62-9.375S640 392.5 640 384V256C640 247.5 636.6 239.4 630.6 233.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/generative-engine-optimization-geo\/\">Generative Engine Optimization (GEO)<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">tworzenie tre\u015bci i prowadzenie dzia\u0142a\u0144 ukierunkowanych na zwi\u0119kszenie widoczno\u015bci marki w odpowiedziach generatywnej AI<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-5b0717a4      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"users-line\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 640 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M211.2 96C211.2 131.3 182.5 160 147.2 160C111.9 160 83.2 131.3 83.2 96C83.2 60.65 111.9 32 147.2 32C182.5 32 211.2 60.65 211.2 96zM32 256C32 220.7 60.65 192 96 192H192C204.2 192 215.7 195.4 225.4 201.4C188.2 216.5 159.8 248.6 149.6 288H64C46.33 288 32 273.7 32 256V256zM415.9 200.6C425.3 195.1 436.3 192 448 192H544C579.3 192 608 220.7 608 256C608 273.7 593.7 288 576 288H493.6C483.2 247.9 453.1 215.4 415.9 200.6zM391.2 226.4C423.3 233.8 449.3 257.3 460.1 288C463.7 298 465.6 308.8 465.6 320C465.6 337.7 451.3 352 433.6 352H209.6C191.9 352 177.6 337.7 177.6 320C177.6 308.8 179.5 298 183.1 288C193.6 258.3 218.3 235.2 249.1 227.1C256.1 225.1 265.1 224 273.6 224H369.6C377 224 384.3 224.8 391.2 226.4zM563.2 96C563.2 131.3 534.5 160 499.2 160C463.9 160 435.2 131.3 435.2 96C435.2 60.65 463.9 32 499.2 32C534.5 32 563.2 60.65 563.2 96zM241.6 112C241.6 67.82 277.4 32 321.6 32C365.8 32 401.6 67.82 401.6 112C401.6 156.2 365.8 192 321.6 192C277.4 192 241.6 156.2 241.6 112zM608 416C625.7 416 640 430.3 640 448C640 465.7 625.7 480 608 480H32C14.33 480 0 465.7 0 448C0 430.3 14.33 416 32 416H608z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/social-selling-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Selling<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">aktywne dzia\u0142ania, ukierunkowane na generowanie lead\u00f3w oraz nawi\u0105zywanie i budowanie relacji B2B, promuj\u0105ce sprzeda\u017c produkt\u00f3w\/us\u0142ug w mediach spo\u0142eczno\u015bciowych, w szczeg\u00f3lno\u015bci w sieci <strong>LinkedIn<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Prowadzenie i koordynacja dzia\u0142a\u0144 \/ zarz\u0105dzanie marketingiem B2B<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-5f44c077      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"wallet\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M448 32C465.7 32 480 46.33 480 64C480 81.67 465.7 96 448 96H80C71.16 96 64 103.2 64 112C64 120.8 71.16 128 80 128H448C483.3 128 512 156.7 512 192V416C512 451.3 483.3 480 448 480H64C28.65 480 0 451.3 0 416V96C0 60.65 28.65 32 64 32H448zM416 336C433.7 336 448 321.7 448 304C448 286.3 433.7 272 416 272C398.3 272 384 286.3 384 304C384 321.7 398.3 336 416 336z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>prowadzenie dzia\u0142a\u0144 &#8222;in house&#8221;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">planowanie, bud\u017cetowanie i koordynacja ca\u0142o\u015bci prowadzonych dzia\u0142a\u0144 marketingowych w Twojej organizacji za po\u015brednictwem medi\u00f3w tradycyjnych (ATL, BTL, Outdoor, eventy, PR), elektronicznych i internetowych (strona WWW, SEO\/SEM, e-mail marketing, social media)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-7f14612a      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"handshake\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 640 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M0 383.9l64 .0404c17.75 0 32-14.29 32-32.03V128.3L0 128.3V383.9zM48 320.1c8.75 0 16 7.118 16 15.99c0 8.742-7.25 15.99-16 15.99S32 344.8 32 336.1C32 327.2 39.25 320.1 48 320.1zM348.8 64c-7.941 0-15.66 2.969-21.52 8.328L228.9 162.3C228.8 162.5 228.8 162.7 228.6 162.7C212 178.3 212.3 203.2 226.5 218.7c12.75 13.1 39.38 17.62 56.13 2.75C282.8 221.3 282.9 221.3 283 221.2l79.88-73.1c6.5-5.871 16.75-5.496 22.62 1c6 6.496 5.5 16.62-1 22.62l-26.12 23.87L504 313.7c2.875 2.496 5.5 4.996 7.875 7.742V127.1c-40.98-40.96-96.48-63.88-154.4-63.88L348.8 64zM334.6 217.4l-30 27.49c-29.75 27.11-75.25 24.49-101.8-4.371C176 211.2 178.1 165.7 207.3 138.9L289.1 64H282.5C224.7 64 169.1 87.08 128.2 127.9L128 351.8l18.25 .0369l90.5 81.82c27.5 22.37 67.75 18.12 90-9.246l18.12 15.24c15.88 12.1 39.38 10.5 52.38-5.371l31.38-38.6l5.374 4.498c13.75 11 33.88 9.002 45-4.748l9.538-11.78c11.12-13.75 9.036-33.78-4.694-44.93L334.6 217.4zM544 128.4v223.6c0 17.62 14.25 32.05 31.1 32.05L640 384V128.1L544 128.4zM592 352c-8.75 0-16-7.246-16-15.99c0-8.875 7.25-15.99 16-15.99S608 327.2 608 336.1C608 344.8 600.8 352 592 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>koordynacja wsp\u00f3\u0142pracy partnerskiej<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">planowanie, bud\u017cetowanie i koordynacja wsp\u00f3\u0142pracy z partnerami zewn\u0119trznymi (np. agencje marketingowe\/eventowe, freelancerzy, designerzy, organizatorzy wydarze\u0144 bran\u017cowych)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-eb8ce0e9      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"user-tie\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M352 128C352 198.7 294.7 256 224 256C153.3 256 96 198.7 96 128C96 57.31 153.3 0 224 0C294.7 0 352 57.31 352 128zM209.1 359.2L176 304H272L238.9 359.2L272.2 483.1L311.7 321.9C388.9 333.9 448 400.7 448 481.3C448 498.2 434.2 512 417.3 512H30.72C13.75 512 0 498.2 0 481.3C0 400.7 59.09 333.9 136.3 321.9L175.8 483.1L209.1 359.2z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>zarz\u0105dzanie zespo\u0142em marketingu<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">rekrutacja zespo\u0142u, delegowanie i egzekwowanie zada\u0144, koordynacja wsp\u00f3\u0142pracy i prowadzonych projekt\u00f3w<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"zewnetrzny-DM\" class=\"wp-block-heading\">Zewn\u0119trzny Dyrektor Marketingu &#8211; na czym polega wsp\u00f3\u0142praca i jakie s\u0105 najwa\u017cniejsze korzy\u015bci?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#zewnetrzny-DM\">#zewnetrzny-DM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zewn\u0119trzny Dyrektor Marketingu to us\u0142uga realizowana przez firm\u0119 RP CONSULTING Rafa\u0142 Pasterczyk<\/strong>, kt\u00f3ra stanowi element oferowanej obs\u0142ugi outsourcingowej w zakresie <strong>marketingu B2B<\/strong>. Model pracy z zewn\u0119trznym dyrektorem marketingu zak\u0142ada mo\u017cliwo\u015b\u0107 wsp\u00f3\u0142pracy na zasadach:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-d18c74a9 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-1024x551.jpg ,https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_.jpg 780w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-1024x551.jpg\" alt=\"Account Base Marketing - marketing ABM\" class=\"uag-image-8393\" width=\"1024\" height=\"551\" title=\"Account_Base_Marketing_ABM_RPConsulting.pl\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/dyrektor-marketingu-na-godziny-fractional-cmo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dyrektor marketingu na godziny<\/a> \/ Fractional CMO<\/strong> &#8211; us\u0142uga realizowana jest w ustalonym, ograniczonym, ale dostosowanym indywidualnie do potrzeb organizacji klienta zakresie miesi\u0119cznych godzin obs\u0142ugi. Wsp\u00f3\u0142praca odbywa si\u0119 w formule zdalnej i\/lub z mo\u017cliwo\u015bci\u0105 spotka\u0144 i wykonywania obowi\u0105zk\u00f3w w biurze klienta<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/interim-marketing-manager-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interim Marketing Manager<\/a><\/strong> &#8211; sta\u0142a wsp\u00f3\u0142praca na ustalony czas (np. czas realizacji projektu lub zadania) w charakterze <strong>tymczasowego mened\u017cera marketingu<\/strong>, kt\u00f3ry specjalizuje si\u0119 w zarz\u0105dzaniu dzia\u0142aniami marketingowymi w firmach dzia\u0142aj\u0105cych&nbsp;<strong>na rynku<\/strong>&nbsp;<strong>Business-to-Business<\/strong>&nbsp;(B2B).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Rol\u0105 Zewn\u0119trznego Dyrektora ds. Marketingu jest jednak <strong>ca\u0142o\u015bciowe zarz\u0105dzanie dzia\u0142em marketingu i prowadzonymi dzia\u0142aniami we wszystkich kana\u0142ach komunikacji<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Na czym polega wsp\u00f3\u0142praca z zewn\u0119trznym dyrektorem marketingu?<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-6abc2055      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"book-open-reader\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M0 219.2v212.5c0 14.25 11.62 26.25 26.5 27C75.32 461.2 180.2 471.3 240 511.9V245.2C181.4 205.5 79.99 194.8 29.84 192C13.59 191.1 0 203.6 0 219.2zM482.2 192c-50.09 2.848-151.3 13.47-209.1 53.09C272.1 245.2 272 245.3 272 245.5v266.5c60.04-40.39 164.7-50.76 213.5-53.28C500.4 457.9 512 445.9 512 431.7V219.2C512 203.6 498.4 191.1 482.2 192zM352 96c0-53-43-96-96-96S160 43 160 96s43 96 96 96S352 149 352 96z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">To ekspert spoza organizacji, kt\u00f3ry wdro\u017cy si\u0119 w specyfik\u0119 dzia\u0142alno\u015bci i ofert\u0119 organizacji oraz <strong>zaplanuje od podstaw koncepcj\u0119 dzia\u0142a\u0144 marketingowych<\/strong> w danej firmie, a nast\u0119pnie <strong>b\u0119dzie nadzorowa\u0142 jej wdra\u017canie we wszystkich kana\u0142ach komunikacji<\/strong>, jak r\u00f3wnie\u017c <strong>monitorowa\u0142 efekty<\/strong>, kt\u00f3re przynosi. Osoba ta odpowiedzialna b\u0119dzie tak\u017ce za pe\u0142ne <strong>zarz\u0105dzanie dzia\u0142em marketingu<\/strong>, w tym rekrutacj\u0119 i koordynacj\u0119 pracy cz\u0142onk\u00f3w zespo\u0142u i partner\u00f3w wsp\u00f3\u0142pracuj\u0105cych, delegowanie i egzekwowanie zada\u0144 oraz nadzorowanie prowadzonych projekt\u00f3w.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-0471c0df      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"user-tie\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M352 128C352 198.7 294.7 256 224 256C153.3 256 96 198.7 96 128C96 57.31 153.3 0 224 0C294.7 0 352 57.31 352 128zM209.1 359.2L176 304H272L238.9 359.2L272.2 483.1L311.7 321.9C388.9 333.9 448 400.7 448 481.3C448 498.2 434.2 512 417.3 512H30.72C13.75 512 0 498.2 0 481.3C0 400.7 59.09 333.9 136.3 321.9L175.8 483.1L209.1 359.2z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Zewn\u0119trzny Dyrektor Marketingu <strong>zarz\u0105dza dzia\u0142em marketingu i prowadzonymi dzia\u0142aniami marketingowymi<\/strong>. Zadanie nie sprowadza si\u0119 wy\u0142\u0105cznie do aspektu promocji i reklamy. Marketing bowiem rozpatrywany powinien by\u0107 w <strong>formule 4 x P<\/strong> (produkt, cena, dystrybucja, promocja), o czym cz\u0119sto dzi\u015b zapominamy, a poj\u0119cie \u201edzia\u0142a\u0144 marketingowych\u201d b\u0142\u0119dnie sprowadzamy wy\u0142\u0105cznie do tematyki promocji w mediach spo\u0142eczno\u015bciowych, dzia\u0142a\u0144 SEO czy reklamy za po\u015brednictwem performance marketingu.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jakie s\u0105 najwa\u017cniejsze korzy\u015bci dla firmy ze wsp\u00f3\u0142pracy w modelu zewn\u0119trzny dyrektor marketingu?<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-84260490      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"table-list\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M0 96C0 60.65 28.65 32 64 32H448C483.3 32 512 60.65 512 96V416C512 451.3 483.3 480 448 480H64C28.65 480 0 451.3 0 416V96zM64 160H128V96H64V160zM448 96H192V160H448V96zM64 288H128V224H64V288zM448 224H192V288H448V224zM64 416H128V352H64V416zM448 352H192V416H448V352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">optymalizacja koszt\u00f3w zatrudnienia i uproszczenie spraw kadrowych<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-d375d454      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"coins\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M512 80C512 98.01 497.7 114.6 473.6 128C444.5 144.1 401.2 155.5 351.3 158.9C347.7 157.2 343.9 155.5 340.1 153.9C300.6 137.4 248.2 128 192 128C183.7 128 175.6 128.2 167.5 128.6L166.4 128C142.3 114.6 128 98.01 128 80C128 35.82 213.1 0 320 0C426 0 512 35.82 512 80V80zM160.7 161.1C170.9 160.4 181.3 160 192 160C254.2 160 309.4 172.3 344.5 191.4C369.3 204.9 384 221.7 384 240C384 243.1 383.3 247.9 381.9 251.7C377.3 264.9 364.1 277 346.9 287.3C346.9 287.3 346.9 287.3 346.9 287.3C346.8 287.3 346.6 287.4 346.5 287.5L346.5 287.5C346.2 287.7 345.9 287.8 345.6 288C310.6 307.4 254.8 320 192 320C132.4 320 79.06 308.7 43.84 290.9C41.97 289.9 40.15 288.1 38.39 288C14.28 274.6 0 258 0 240C0 205.2 53.43 175.5 128 164.6C138.5 163 149.4 161.8 160.7 161.1L160.7 161.1zM391.9 186.6C420.2 182.2 446.1 175.2 468.1 166.1C484.4 159.3 499.5 150.9 512 140.6V176C512 195.3 495.5 213.1 468.2 226.9C453.5 234.3 435.8 240.5 415.8 245.3C415.9 243.6 416 241.8 416 240C416 218.1 405.4 200.1 391.9 186.6V186.6zM384 336C384 354 369.7 370.6 345.6 384C343.8 384.1 342 385.9 340.2 386.9C304.9 404.7 251.6 416 192 416C129.2 416 73.42 403.4 38.39 384C14.28 370.6 .0003 354 .0003 336V300.6C12.45 310.9 27.62 319.3 43.93 326.1C83.44 342.6 135.8 352 192 352C248.2 352 300.6 342.6 340.1 326.1C347.9 322.9 355.4 319.2 362.5 315.2C368.6 311.8 374.3 308 379.7 304C381.2 302.9 382.6 301.7 384 300.6L384 336zM416 278.1C434.1 273.1 452.5 268.6 468.1 262.1C484.4 255.3 499.5 246.9 512 236.6V272C512 282.5 507 293 497.1 302.9C480.8 319.2 452.1 332.6 415.8 341.3C415.9 339.6 416 337.8 416 336V278.1zM192 448C248.2 448 300.6 438.6 340.1 422.1C356.4 415.3 371.5 406.9 384 396.6V432C384 476.2 298 512 192 512C85.96 512 .0003 476.2 .0003 432V396.6C12.45 406.9 27.62 415.3 43.93 422.1C83.44 438.6 135.8 448 192 448z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">ni\u017csza cena us\u0142ugi ni\u017c w przypadku zatrudnienia specjalisty na etat<\/h4>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-6f173c1b      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"business-time\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 640 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M496 224C416.4 224 352 288.4 352 368s64.38 144 144 144s144-64.38 144-144S575.6 224 496 224zM544 384h-54.25C484.4 384 480 379.6 480 374.3V304C480 295.2 487.2 288 496 288C504.8 288 512 295.2 512 304V352h32c8.838 0 16 7.162 16 16C560 376.8 552.8 384 544 384zM320.1 352H208C199.2 352 192 344.8 192 336V288H0v144C0 457.6 22.41 480 48 480h312.2C335.1 449.6 320 410.5 320 368C320 362.6 320.5 357.3 320.1 352zM496 192c5.402 0 10.72 .3301 16 .8066V144C512 118.4 489.6 96 464 96H384V48C384 22.41 361.6 0 336 0h-160C150.4 0 128 22.41 128 48V96H48C22.41 96 0 118.4 0 144V256h360.2C392.5 216.9 441.3 192 496 192zM336 96h-160V48h160V96z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">indywidualnie dopasowany wymiar godzin wsp\u00f3\u0142pracy w skali miesi\u0105ca<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-f87d72b9      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"user-gear\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 640 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M425.1 482.6c-2.303-1.25-4.572-2.559-6.809-3.93l-7.818 4.493c-6.002 3.504-12.83 5.352-19.75 5.352c-10.71 0-21.13-4.492-28.97-12.75c-18.41-20.09-32.29-44.15-40.22-69.9c-5.352-18.06 2.343-36.87 17.83-45.24l8.018-4.669c-.0664-2.621-.0664-5.242 0-7.859l-7.655-4.461c-12.3-6.953-19.4-19.66-19.64-33.38C305.6 306.3 290.4 304 274.7 304H173.3C77.61 304 0 381.7 0 477.4C0 496.5 15.52 512 34.66 512H413.3c5.727 0 10.9-1.727 15.66-4.188c-2.271-4.984-3.86-10.3-3.86-16.06V482.6zM224 256c70.7 0 128-57.31 128-128S294.7 0 224 0C153.3 0 96 57.31 96 128S153.3 256 224 256zM610.5 373.3c2.625-14 2.625-28.5 0-42.5l25.75-15c3-1.625 4.375-5.125 3.375-8.5c-6.75-21.5-18.25-41.13-33.25-57.38c-2.25-2.5-6-3.125-9-1.375l-25.75 14.88c-10.88-9.25-23.38-16.5-36.88-21.25V212.3c0-3.375-2.5-6.375-5.75-7c-22.25-5-45-4.875-66.25 0c-3.25 .625-5.625 3.625-5.625 7v29.88c-13.5 4.75-26 12-36.88 21.25L394.4 248.5c-2.875-1.75-6.625-1.125-9 1.375c-15 16.25-26.5 35.88-33.13 57.38c-1 3.375 .3751 6.875 3.25 8.5l25.75 15c-2.5 14-2.5 28.5 0 42.5l-25.75 15c-3 1.625-4.25 5.125-3.25 8.5c6.625 21.5 18.13 41 33.13 57.38c2.375 2.5 6 3.125 9 1.375l25.88-14.88c10.88 9.25 23.38 16.5 36.88 21.25v29.88c0 3.375 2.375 6.375 5.625 7c22.38 5 45 4.875 66.25 0c3.25-.625 5.75-3.625 5.75-7v-29.88c13.5-4.75 26-12 36.88-21.25l25.75 14.88c2.875 1.75 6.75 1.125 9-1.375c15-16.25 26.5-35.88 33.25-57.38c1-3.375-.3751-6.875-3.375-8.5L610.5 373.3zM496 400.5c-26.75 0-48.5-21.75-48.5-48.5s21.75-48.5 48.5-48.5c26.75 0 48.5 21.75 48.5 48.5S522.8 400.5 496 400.5z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">kompetentny mened\u017cer &#8211; ekspert z do\u015bwiadczeniem w wielu projektach<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dowiedz si\u0119, jak Zewn\u0119trzny Dyrektor Marketingu pomo\u017ce Ci w dzia\u0142aniach Account Base Marketing (ABM)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/account-base-marketing-abm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Account Base Marketing (ABM)<\/a> to strategiczna metoda dzia\u0142a\u0144 marketingowych, szczeg\u00f3lnie wa\u017cna w wybranych bran\u017cach B2B, w kt\u00f3rej Zewn\u0119trzny Dyrektor Marketingu mo\u017ce istotnie pom\u00f3c.<\/li>\n\n\n\n<li>Strategia ta integruje dzia\u0142ania marketingu i sprzeda\u017cy, <strong>koncentruj\u0105c si\u0119<\/strong>\u00a0<strong>na<\/strong>\u00a0<strong>\u015bci\u015ble wybranej grupie klient\u00f3w (Accounts)<\/strong>. S\u0105 to najcz\u0119\u015bciej du\u017ce firmy o znaczeniu strategicznym, w stosunku do kt\u00f3rych prowadzi si\u0119 zintegrowane i indywidualnie sprofilowane dzia\u0142ania. Ma to na celu wygenerowanie sprzeda\u017cy o znacznie wi\u0119kszej warto\u015bci jednostkowej.<\/li>\n\n\n\n<li><strong>Marketing AMB<\/strong>\u00a0dotyczy\u0107 mo\u017ce zar\u00f3wno klient\u00f3w aktualnych, jak r\u00f3wnie\u017c zupe\u0142nie nowych firm, kt\u00f3rych pozyskanie zosta\u0142o zaplanowane.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kiedy wybra\u0107 outsourcing marketingu, a kiedy Zewn\u0119trzny Dyrektor Marketingu b\u0119dzie lepsz\u0105 opcj\u0105?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-562b82cf      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"layer-group\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M232.5 5.171C247.4-1.718 264.6-1.718 279.5 5.171L498.1 106.2C506.6 110.1 512 118.6 512 127.1C512 137.3 506.6 145.8 498.1 149.8L279.5 250.8C264.6 257.7 247.4 257.7 232.5 250.8L13.93 149.8C5.438 145.8 0 137.3 0 127.1C0 118.6 5.437 110.1 13.93 106.2L232.5 5.171zM498.1 234.2C506.6 238.1 512 246.6 512 255.1C512 265.3 506.6 273.8 498.1 277.8L279.5 378.8C264.6 385.7 247.4 385.7 232.5 378.8L13.93 277.8C5.438 273.8 0 265.3 0 255.1C0 246.6 5.437 238.1 13.93 234.2L67.13 209.6L219.1 279.8C242.5 290.7 269.5 290.7 292.9 279.8L444.9 209.6L498.1 234.2zM292.9 407.8L444.9 337.6L498.1 362.2C506.6 366.1 512 374.6 512 383.1C512 393.3 506.6 401.8 498.1 405.8L279.5 506.8C264.6 513.7 247.4 513.7 232.5 506.8L13.93 405.8C5.438 401.8 0 393.3 0 383.1C0 374.6 5.437 366.1 13.93 362.2L67.13 337.6L219.1 407.8C242.5 418.7 269.5 418.7 292.9 407.8V407.8z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Outsourcing marketingu<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dla realizacji konkretnych, powtarzalnych dzia\u0142a\u0144 (Content Writing, SEO, Cold Mailing).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#abb8c424\">      \n\t\t\t<div class=\"uagb-icon-wrapper uagb-block-ca397006      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"diamond\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M500.3 227.7C515.9 243.3 515.9 268.7 500.3 284.3L284.3 500.3C268.7 515.9 243.3 515.9 227.7 500.3L11.72 284.3C-3.905 268.7-3.905 243.3 11.72 227.7L227.7 11.72C243.3-3.905 268.7-3.905 284.3 11.72L500.3 227.7z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Zewn\u0119trzny Dyrektor Marketingu<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dla strategii, zarz\u0105dzania zespo\u0142em, bud\u017cetowania i pe\u0142nej odpowiedzialno\u015bci za dzia\u0142ania marketingowe i ich wynik.<\/p>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing marketingu i Zewn\u0119trzny Dyrektor Marketingu &#8211; korzy\u015bci dla Twojej firmy ze wsp\u00f3\u0142pracy z RP CONSULTING Rafa\u0142 Pasterczyk<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co zyskujesz podejmuj\u0105c wsp\u00f3\u0142prac\u0119<\/strong>?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mo\u017cliwo\u015b\u0107 dostosowania zakresu us\u0142ugi indywidualnie do Twoich potrzeb i mo\u017cliwo\u015bci finansowych<\/li>\n\n\n\n<li>brak konieczno\u015bci zatrudniania Marketing Managera i wyposa\u017cania go w narz\u0119dzia pracy<\/li>\n\n\n\n<li>proste rozliczenie comiesi\u0119czn\u0105 faktur\u0105 za wykonan\u0105 us\u0142ug\u0119, bez konieczno\u015bci prowadzenia dokumentacji kadrowej<\/li>\n\n\n\n<li>prowadzenie dzia\u0142a\u0144 marketingowych w Twoim imieniu przez osob\u0119 z odpowiednimi kompetencjami i do\u015bwiadczeniem<\/li>\n\n\n\n<li>mo\u017cliwo\u015b\u0107 pe\u0142nego zarz\u0105dzania marketingiem w us\u0142udze Zewn\u0119trzny Dyrektor Marketingu<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote has-background\" style=\"background-color:#abb8c426\"><blockquote><p><strong>Je\u017celi jeste\u015b zainteresowany optymalizacj\u0105 funkcjonowania dzia\u0142u marketingu w Twojej firmie B2B<\/strong><br><strong> <\/strong><br>&#x1f449; Zapytaj o outsourcing marketingu<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-1e836d41\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-5ffce752 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/kontakt\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Um\u00f3w bezp\u0142atn\u0105 konsultacj\u0119<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Na czym polega outsourcing dzia\u0142u marketingu<strong>?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill-element\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/doradztwo-biznesowe\/outsourcing-marketingu\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3152586_1920-249kb-1024x739.jpg\" alt=\"outsourcing marketingu business\" class=\"wp-image-3883 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3152586_1920-249kb.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3152586_1920-249kb-300x217.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3152586_1920-249kb-768x554.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2019\/01\/business-3152586_1920-249kb-536x387.jpg 536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Outsourcing marketingu mo\u017ce by\u0107 atrakcyjny w szczeg\u00f3lno\u015bci dla przedsi\u0119biorc\u00f3w z grupy mikro i ma\u0142ych przedsi\u0119biorstw. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dla tego typu podmiot\u00f3w ograniczenie bie\u017c\u0105cych koszt\u00f3w funkcjonowania oraz nawi\u0105zanie wsp\u00f3\u0142pracy z do\u015bwiadczonym partnerem biznesowym, kt\u00f3ry pomo\u017ce prowadzi\u0107 bie\u017c\u0105ce dzia\u0142ania marketingowe mo\u017ce by\u0107 szczeg\u00f3lnie korzystne.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Skorzystanie z us\u0142ug zewn\u0119trznego dzia\u0142u marketingu lub zewn\u0119trznego dyrektora marketingu pomo\u017ce Twojej organizacji zoptymalizowa\u0107 dzia\u0142ania marketingowe w uj\u0119ciu kosztowym, czasowym oraz do\u015bwiadczenia i wiedzy os\u00f3b za nie odpowiedzialnych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#013f5a\">Czy <strong>firma outsourcingowa i agencja reklamowa to synonim?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">W tym miejscu nale\u017cy zwr\u00f3ci\u0107 uwag\u0119, \u017ce firma outsourcingowa, stanowi\u0105ca zewn\u0119trzny dzia\u0142 marketingu lub \u015bwiadcz\u0105ca us\u0142ug\u0119 Zewn\u0119trznego Dyrektora Marketingu, jak np. RP CONSULTING Rafa\u0142 Pasterczyk, nie jest agencj\u0105 reklamow\u0105, kt\u00f3rej zleca si\u0119 np. przygotowanie projektu ulotki, prowadzenie profilu w mediach spo\u0142eczno\u015bciowych czy te\u017c inne dzia\u0142ania wynikaj\u0105ce z realizacji strategii promocyjnej. Jest to podmiot, kt\u00f3ry w Twoim imieniu <strong>planuje, koordynuje i prowadzi bie\u017c\u0105ce dzia\u0142ania marketingowe na rzecz Twojej organizacji<\/strong>. Nie oznacza to jednak, \u017ce nie b\u0119dziesz korzysta\u0142 r\u00f3wnolegle z us\u0142ug agencji reklamowych\/marketingowych, np. przy produkcji materia\u0142\u00f3w promocyjnych, prowadzeniu profili w mediach spo\u0142eczno\u015bciowych czy te\u017c dzia\u0142aniach w zakresie performance marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zewn\u0119trzny dzia\u0142 marketingu lub Zewn\u0119trzny Dyrektor Marketingu bowiem &#8211; bazuj\u0105c na posiadanym do\u015bwiadczeniu &#8211; ma w szczeg\u00f3lno\u015bci <a href=\"http:\/\/rpconsulting.pl\/index.php?cid=69\" target=\"_blank\" rel=\"noreferrer noopener\">doradzi\u0107 jakie dzia\u0142ania marketingowe dobra\u0107<\/a>, aby by\u0142y skuteczne, skalkulowa\u0107 ich \u0142\u0105czny bud\u017cet, a nast\u0119pnie w porozumieniu z Tob\u0105 w odpowiedni spos\u00f3b je wdra\u017ca\u0107 i mierzy\u0107 ich efektywno\u015b\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podmiot \u015bwiadcz\u0105cy us\u0142ugi w zakresie outsourcingu dzia\u0142a\u0144 marketingowych wykona dla Ciebie zadania analogiczne, jak gdyby w Twojej organizacji zatrudniony by\u0142 pracownik dzia\u0142u marketingu lub Marketing Manager, jednak\u017ce taka forma wsp\u00f3\u0142pracy oferuje Ci wiele korzy\u015bci i upraszcza sprawy kadrowe. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing marketingu, a mo\u017ce Zewn\u0119trzny Dyrektor Marketingu? Sprawd\u017a, czy to us\u0142ugi akurat dla Twojej firmy<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nie posiadasz w\u0142asnego dzia\u0142u marketingu ?<\/li>\n\n\n\n<li>Poszukujesz Marketing Managera lub Zewn\u0119trznego Dyrektora Marketingu ?<\/li>\n\n\n\n<li>Planujesz optymalizacj\u0119 koszt\u00f3w funkcjonowania i zarz\u0105dzania obecn\u0105 struktur\u0105 ?<\/li>\n\n\n\n<li>Czujesz potrzeb\u0119 zaplanowania kompletnej strategii marketingowej ?<\/li>\n\n\n\n<li>A mo\u017ce rozwa\u017casz potrzeb\u0119 wprowadzenia zmian w aktualnie prowadzonych dzia\u0142aniach, ale nie wiesz w jaki spos\u00f3b si\u0119 do tego zabra\u0107 ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u017celi zainteresowa\u0142a Ci\u0119 jedna z powy\u017cszych us\u0142ug lub chcia\u0142by\u015b dowiedzie\u0107 si\u0119 wi\u0119cej, w jakim zakresie Twoja organizacja mo\u017ce uzyska\u0107 wsparcie w obszarze marketingu B2B<\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-f3c68b12\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-3cbbe1b3 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/kontakt\/\" rel=\"follow noopener\" target=\"_blank\" role=\"button\"><div class=\"uagb-button__link\">Um\u00f3w bezp\u0142atn\u0105 konsultacj\u0119<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outsourcing Marketingu i Zewn\u0119trzny Dyrektor Marketingu \u2013 FAQ<\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-24faba1a uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/inteligentny-rozwoj.com.pl\\\/index.php\\\/doradztwo-biznesowe\\\/outsourcing-marketingu\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"<strong>Czym jest outsourcing marketingu?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Outsourcing marketingu to delegowanie prowadzenia ca\\u0142o\\u015bci lub cz\\u0119\\u015bci dzia\\u0142a\\u0144 marketingowych do wyspecjalizowanego podmiotu zewn\\u0119trznego (firmy, organizacji lub eksperta). Podmiot ten kompleksowo planuje i prowadzi dzia\\u0142ania marketingowe w imieniu organizacji, podobnie jak np. w przypadku outsourcingu sprzeda\\u017cy.\"}},{\"@type\":\"Question\",\"name\":\"<strong>Kto to jest Zewn\\u0119trzny Dyrektor Marketingu (Zewn\\u0119trzny DM)?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Zewn\\u0119trzny Dyrektor Marketingu to ekspert spoza organizacji, kt\\u00f3rego rol\\u0105 jest <strong>ca\\u0142o\\u015bciowe zarz\\u0105dzanie dzia\\u0142em marketingu<\\\/strong> i prowadzonymi dzia\\u0142aniami, cz\\u0119sto w formule 4xP (produkt, cena, dystrybucja, promocja). Odpowiada za planowanie strategii, bud\\u017cetowanie, wdra\\u017canie koncepcyjne, zarz\\u0105dzanie zespo\\u0142em wewn\\u0119trznym oraz koordynacj\\u0119 wsp\\u00f3\\u0142pracy z partnerami zewn\\u0119trznymi (np. agencjami, freelancerami).\"}},{\"@type\":\"Question\",\"name\":\"<strong>Dla kogo us\\u0142uga outsourcingu marketingu jest najbardziej korzystna?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Us\\u0142uga jest szczeg\\u00f3lnie atrakcyjna dla przedsi\\u0119biorc\\u00f3w z sektora <strong>M\\u015aP (mikro i ma\\u0142e przedsi\\u0119biorstwa)<\\\/strong> oraz firm z sektora <strong>B2B<\\\/strong>. Umo\\u017cliwia im skalowanie biznesu, optymalizacj\\u0119 koszt\\u00f3w funkcjonowania, a tak\\u017ce nawi\\u0105zanie wsp\\u00f3\\u0142pracy z do\\u015bwiadczonym ekspertem bez konieczno\\u015bci tworzenia i utrzymywania w\\u0142asnego, pe\\u0142noetatowego dzia\\u0142u.\"}},{\"@type\":\"Question\",\"name\":\"<strong>Jakie s\\u0105 g\\u0142\\u00f3wne korzy\\u015bci z korzystania z outsourcingu marketingu?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"G\\u0142\\u00f3wne zalety to:<br>1. <strong>Optymalizacja koszt\\u00f3w:<\\\/strong> Ni\\u017csza cena us\\u0142ugi zewn\\u0119trznej w por\\u00f3wnaniu do koszt\\u00f3w zatrudnienia specjalisty na etat.<br>2. <strong>Wysokie kompetencje:<\\\/strong> Dost\\u0119p do eksperta z do\\u015bwiadczeniem w r\\u00f3\\u017cnych bran\\u017cach i projektach.<br>3. <strong>Brak ryzyka i prostota kadrowa:<\\\/strong> Brak konieczno\\u015bci zatrudniania pracownika, uproszczenie spraw kadrowych i mo\\u017cliwo\\u015b\\u0107 elastycznego dostosowania wymiaru godzin wsp\\u00f3\\u0142pracy.<br>4. <strong>Profesjonalizm:<\\\/strong> Kompleksowe i profesjonalne prowadzenie dzia\\u0142a\\u0144 przez podmiot, kt\\u00f3ry si\\u0119 w tym specjalizuje.\"}},{\"@type\":\"Question\",\"name\":\"<strong>Czym r\\u00f3\\u017cni si\\u0119 Zewn\\u0119trzny Dyrektor Marketingu od Interim Marketing Managera?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"1. <strong>Zewn\\u0119trzny Dyrektor Marketingu (Fractional CMO):<\\\/strong> zak\\u0142ada d\\u0142ugoterminow\\u0105 wsp\\u00f3\\u0142prac\\u0119 w ustalonym, ograniczonym zakresie miesi\\u0119cznych godzin. Koncentruje si\\u0119 na <strong>ca\\u0142o\\u015bciowym, strategicznym zarz\\u0105dzaniu<\\\/strong> marketingiem, zespo\\u0142em i bud\\u017cetem.<br>2. <strong>Interim Marketing Manager:<\\\/strong> zak\\u0142ada sta\\u0142\\u0105 wsp\\u00f3\\u0142prac\\u0119 na <strong>ustalony czas<\\\/strong> (np. na czas trwania konkretnego, du\\u017cego projektu lub zadania) w charakterze tymczasowego mened\\u017cera.\"}},{\"@type\":\"Question\",\"name\":\"<strong>Jakie konkretne dzia\\u0142ania marketingowe mo\\u017cna delegowa\\u0107 w ramach outsourcingu (oferta B2B)?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Us\\u0142uga outsourcingu w segmencie B2B koncentruje si\\u0119 cz\\u0119sto na dzia\\u0142aniach wspieraj\\u0105cych sprzeda\\u017c, takich jak:<br>1. <strong>Inbound Marketing<\\\/strong> i <strong>Strategia Content Marketingowa<\\\/strong>.<br>2. <strong>Content Writing<\\\/strong> (tworzenie tre\\u015bci zoptymalizowanych pod SEO\\\/GEO).<br>3. <strong>Generowanie lead\\u00f3w B2B<\\\/strong> (np. kampanie cold mailowe do sprofilowanej bazy kontakt\\u00f3w).<br>4. <strong>Social Selling<\\\/strong> (aktywne dzia\\u0142ania na LinkedIn ukierunkowane na generowanie lead\\u00f3w i budowanie relacji).<br>5. <strong>Zarz\\u0105dzanie marketingiem<\\\/strong> i koordynacja wsp\\u00f3\\u0142pracy z partnerami zewn\\u0119trznymi.\"}},{\"@type\":\"Question\",\"name\":\"<strong>Kiedy lepiej wybra\\u0107 czysty outsourcing marketingu, a kiedy Zewn\\u0119trznego Dyrektora Marketingu?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"1. <strong>Outsourcing marketingu<\\\/strong> jest lepszy do realizacji <strong>konkretnych, powtarzalnych zada\\u0144<\\\/strong> (np. Content Writing, SEO, Cold Mailing).<br>2. <strong>Zewn\\u0119trzny Dyrektor Marketingu<\\\/strong> jest lepsz\\u0105 opcj\\u0105, gdy firma potrzebuje <strong>strategii, zarz\\u0105dzania ca\\u0142ym zespo\\u0142em<\\\/strong>, bud\\u017cetowania i pe\\u0142nej odpowiedzialno\\u015bci za dzia\\u0142ania marketingowe i ich wynik.\"}},{\"@type\":\"Question\",\"name\":\"<strong>Czy firma outsourcingowa to to samo co agencja reklamowa?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nie. Firma outsourcingowa, \\u015bwiadcz\\u0105ca us\\u0142ugi Zewn\\u0119trznego Dyrektora Marketingu, to podmiot, kt\\u00f3ry <strong>planuje, koordynuje i prowadzi bie\\u017c\\u0105ce dzia\\u0142ania marketingowe w imieniu firmy<\\\/strong> <strong>klienta<\\\/strong>, dzia\\u0142aj\\u0105c jak wewn\\u0119trzny dzia\\u0142. Agencja reklamowa jest natomiast zazwyczaj podwykonawc\\u0105, kt\\u00f3rej zleca si\\u0119 realizacj\\u0119 konkretnych element\\u00f3w strategii promocyjnej (np. produkcj\\u0119 materia\\u0142\\u00f3w, prowadzenie kampanii reklamowych). Zewn\\u0119trzny DM cz\\u0119sto zarz\\u0105dza wsp\\u00f3\\u0142prac\\u0105 z agencjami.\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-32fc24d7 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Czym jest outsourcing marketingu?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Outsourcing marketingu to delegowanie prowadzenia ca\u0142o\u015bci lub cz\u0119\u015bci dzia\u0142a\u0144 marketingowych do wyspecjalizowanego podmiotu zewn\u0119trznego (firmy, organizacji lub eksperta). Podmiot ten kompleksowo planuje i prowadzi dzia\u0142ania marketingowe w imieniu organizacji, podobnie jak np. w przypadku outsourcingu sprzeda\u017cy.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-464ed23f \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Kto to jest Zewn\u0119trzny Dyrektor Marketingu (Zewn\u0119trzny DM)?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Zewn\u0119trzny Dyrektor Marketingu to ekspert spoza organizacji, kt\u00f3rego rol\u0105 jest <strong>ca\u0142o\u015bciowe zarz\u0105dzanie dzia\u0142em marketingu<\/strong> i prowadzonymi dzia\u0142aniami, cz\u0119sto w formule 4xP (produkt, cena, dystrybucja, promocja). Odpowiada za planowanie strategii, bud\u017cetowanie, wdra\u017canie koncepcyjne, zarz\u0105dzanie zespo\u0142em wewn\u0119trznym oraz koordynacj\u0119 wsp\u00f3\u0142pracy z partnerami zewn\u0119trznymi (np. agencjami, freelancerami).<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-87592170 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Dla kogo us\u0142uga outsourcingu marketingu jest najbardziej korzystna?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Us\u0142uga jest szczeg\u00f3lnie atrakcyjna dla przedsi\u0119biorc\u00f3w z sektora <strong>M\u015aP (mikro i ma\u0142e przedsi\u0119biorstwa)<\/strong> oraz firm z sektora <strong>B2B<\/strong>. Umo\u017cliwia im skalowanie biznesu, optymalizacj\u0119 koszt\u00f3w funkcjonowania, a tak\u017ce nawi\u0105zanie wsp\u00f3\u0142pracy z do\u015bwiadczonym ekspertem bez konieczno\u015bci tworzenia i utrzymywania w\u0142asnego, pe\u0142noetatowego dzia\u0142u.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-bb3c92c0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Jakie s\u0105 g\u0142\u00f3wne korzy\u015bci z korzystania z outsourcingu marketingu?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>G\u0142\u00f3wne zalety to:<br>1. <strong>Optymalizacja koszt\u00f3w:<\/strong> Ni\u017csza cena us\u0142ugi zewn\u0119trznej w por\u00f3wnaniu do koszt\u00f3w zatrudnienia specjalisty na etat.<br>2. <strong>Wysokie kompetencje:<\/strong> Dost\u0119p do eksperta z do\u015bwiadczeniem w r\u00f3\u017cnych bran\u017cach i projektach.<br>3. <strong>Brak ryzyka i prostota kadrowa:<\/strong> Brak konieczno\u015bci zatrudniania pracownika, uproszczenie spraw kadrowych i mo\u017cliwo\u015b\u0107 elastycznego dostosowania wymiaru godzin wsp\u00f3\u0142pracy.<br>4. <strong>Profesjonalizm:<\/strong> Kompleksowe i profesjonalne prowadzenie dzia\u0142a\u0144 przez podmiot, kt\u00f3ry si\u0119 w tym specjalizuje.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-855bd01a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Czym r\u00f3\u017cni si\u0119 Zewn\u0119trzny Dyrektor Marketingu od Interim Marketing Managera?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>1. <strong>Zewn\u0119trzny Dyrektor Marketingu (Fractional CMO):<\/strong> zak\u0142ada d\u0142ugoterminow\u0105 wsp\u00f3\u0142prac\u0119 w ustalonym, ograniczonym zakresie miesi\u0119cznych godzin. Koncentruje si\u0119 na <strong>ca\u0142o\u015bciowym, strategicznym zarz\u0105dzaniu<\/strong> marketingiem, zespo\u0142em i bud\u017cetem.<br>2. <strong>Interim Marketing Manager:<\/strong> zak\u0142ada sta\u0142\u0105 wsp\u00f3\u0142prac\u0119 na <strong>ustalony czas<\/strong> (np. na czas trwania konkretnego, du\u017cego projektu lub zadania) w charakterze tymczasowego mened\u017cera.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5ca226fe \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Jakie konkretne dzia\u0142ania marketingowe mo\u017cna delegowa\u0107 w ramach outsourcingu (oferta B2B)?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Us\u0142uga outsourcingu w segmencie B2B koncentruje si\u0119 cz\u0119sto na dzia\u0142aniach wspieraj\u0105cych sprzeda\u017c, takich jak:<br>1. <strong>Inbound Marketing<\/strong> i <strong>Strategia Content Marketingowa<\/strong>.<br>2. <strong>Content Writing<\/strong> (tworzenie tre\u015bci zoptymalizowanych pod SEO\/GEO).<br>3. <strong>Generowanie lead\u00f3w B2B<\/strong> (np. kampanie cold mailowe do sprofilowanej bazy kontakt\u00f3w).<br>4. <strong>Social Selling<\/strong> (aktywne dzia\u0142ania na LinkedIn ukierunkowane na generowanie lead\u00f3w i budowanie relacji).<br>5. <strong>Zarz\u0105dzanie marketingiem<\/strong> i koordynacja wsp\u00f3\u0142pracy z partnerami zewn\u0119trznymi.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b4067a88 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Kiedy lepiej wybra\u0107 czysty outsourcing marketingu, a kiedy Zewn\u0119trznego Dyrektora Marketingu?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>1. <strong>Outsourcing marketingu<\/strong> jest lepszy do realizacji <strong>konkretnych, powtarzalnych zada\u0144<\/strong> (np. Content Writing, SEO, Cold Mailing).<br>2. <strong>Zewn\u0119trzny Dyrektor Marketingu<\/strong> jest lepsz\u0105 opcj\u0105, gdy firma potrzebuje <strong>strategii, zarz\u0105dzania ca\u0142ym zespo\u0142em<\/strong>, bud\u017cetowania i pe\u0142nej odpowiedzialno\u015bci za dzia\u0142ania marketingowe i ich wynik.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-002f2586 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Czy firma outsourcingowa to to samo co agencja reklamowa?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Nie. Firma outsourcingowa, \u015bwiadcz\u0105ca us\u0142ugi Zewn\u0119trznego Dyrektora Marketingu, to podmiot, kt\u00f3ry <strong>planuje, koordynuje i prowadzi bie\u017c\u0105ce dzia\u0142ania marketingowe w imieniu firmy<\/strong> <strong>klienta<\/strong>, dzia\u0142aj\u0105c jak wewn\u0119trzny dzia\u0142. Agencja reklamowa jest natomiast zazwyczaj podwykonawc\u0105, kt\u00f3rej zleca si\u0119 realizacj\u0119 konkretnych element\u00f3w strategii promocyjnej (np. produkcj\u0119 materia\u0142\u00f3w, prowadzenie kampanii reklamowych). Zewn\u0119trzny DM cz\u0119sto zarz\u0105dza wsp\u00f3\u0142prac\u0105 z agencjami.<\/p><\/div><\/div><\/div>\n\n        <h3 class=\"awpa-title\">About The Author<\/h3>\n                        <div class=\"wp-post-author-wrap wp-post-author-shortcode left\">\n                                                                <div class=\"awpa-tab-content active\" id=\"1_awpa-tab1\">\n                                    <div class=\"wp-post-author\">\n            <div class=\"awpa-img awpa-author-block square\">\n                <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/fde501377d5b06ef1fb158c1ea34fe2defd80fd9526b2263a81456023558c240?s=150&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/fde501377d5b06ef1fb158c1ea34fe2defd80fd9526b2263a81456023558c240?s=300&#038;d=mm&#038;r=g 2x' class='avatar avatar-150 photo' height='150' width='150' \/><\/a>\n               \n               \n            <\/div>\n            <div class=\"wp-post-author-meta awpa-author-block\">\n                <h4 class=\"awpa-display-name\">\n                    <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\">RP CONSULTING Rafa\u0142 Pasterczyk<\/a>\n                    \n                <\/h4>\n                \n\n                \n                <div class=\"wp-post-author-meta-bio\">\n                    <p>Doradztwo biznesowe, outsourcing i interim management w zakresie marketingu B2B, rozwoju eksportu, a tak\u017ce pozyskiwanie i rozliczanie dotacji na rozw\u00f3j eksportu i cyfryzacj\u0119. Ponad 20 lat do\u015bwiadczenia w B2B i ponad 100 skutecznie zrealizowanych projekt\u00f3w dla M\u015aP. Wiele z nich \u0142\u0105czy doradztwo w zakresie strategii internacjonalizacji ze skutecznym pozyskaniem dofinansowania na dzia\u0142ania na rynkach zagranicznych.<\/p>\n                <\/div>\n                <div class=\"wp-post-author-meta-more-posts\">\n                    <p class=\"awpa-more-posts square\">\n                        <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/author\/rpconsulting\/\" class=\"awpa-more-posts\">See author&#039;s posts<\/a>\n                    <\/p>\n                <\/div>\n                                    <ul class=\"awpa-contact-info round\">\n                                                    \n                                <li class=\"awpa-facebook-li\">\n                                    <a href=\"https:\/\/www.facebook.com\/RPConsulting\/\" class=\"awpa-facebook awpa-icon-facebook\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-linkedin-li\">\n                                    <a href=\"https:\/\/www.linkedin.com\/company\/rp-consulting-rpc\/\" class=\"awpa-linkedin awpa-icon-linkedin\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-youtube-li\">\n                                    <a href=\"https:\/\/www.youtube.com\/@RPCONSULTING-b2b\" class=\"awpa-youtube awpa-icon-youtube\" target=\"_blank\" rel=\"noopener\"><\/a>\n                                <\/li>\n                                                                                \n                                <li class=\"awpa-website-li\">\n                                    <a href=\"https:\/\/inteligentny-rozwoj.com.pl\/\" class=\"awpa-website awpa-icon-website\"><\/a>\n                                <\/li>\n                                                                                                                                                                                        <\/ul>\n                            <\/div>\n        <\/div>\n\n                                <\/div>\n                                                            <\/div>\n                \n\n\n\n<h2 class=\"wp-block-heading\">Dowiedz si\u0119, jak skutecznie rozwija\u0107 biznes B2B<\/h2>\n\n\n\n\t\t\t<div class=\"wp-block-uagb-post-carousel uagb-post-grid  uagb-post__image-position-top uagb-post__image-enabled uagb-block-8f76cec4     uagb-post__arrow-outside uagb-slick-carousel uagb-post__items uagb-post__columns-3 is-carousel uagb-post__columns-tablet-2 uagb-post__columns-mobile-1\" data-total=\"2\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/audyt-marketingowy-w-firmie-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk-1024x576.png\" class=\"attachment-large size-large\" alt=\"Audyt marketingowy w firmie B2B - RP CONSULTING Rafa\u0142 Pasterczyk\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/05\/Audyt-marketingowy-w-firmie-B2B-RPCONSULTING-Rafal-Pasterczyk.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/audyt-marketingowy-w-firmie-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Audyt marketingowy &#8211; w jaki spos\u00f3b przeprowadzi\u0107 go w firmie B2B, aby przyni\u00f3s\u0142 efekty i wzrost sprzeda\u017cy?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/pozyskiwanie-klientow-b2b-i-marketing-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Pozyskiwanie klient\u00f3w B2B - marketing B2B w erze \u015bwiadomego nabywcy i modeli AI\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2026\/03\/pozyskiwanie-klientow-B2B-marketing-B2B-modele-AI-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/pozyskiwanie-klientow-b2b-i-marketing-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Pozyskiwanie klient\u00f3w B2B &#8211; jak\u0105 rol\u0119 odgrywa marketing B2B w erze \u015bwiadomego nabywcy i modeli AI?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-miedzynarodowy-b2b-dla-msp\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Marketing mi\u0119dzynarodowy B2B dla M\u015aP - RP CONSULTING\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/10\/Marketing-Miedzynarodowy-b2b-dla-MSP-RPCONSULTING.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-miedzynarodowy-b2b-dla-msp\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Marketing mi\u0119dzynarodowy B2B dla M\u015aP &#8211; skalowanie eksportu<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-marketingowa-firmy-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Strategia marketingowa firmy - strategia marketingowa B2B \/ RP CONSULTING Rafa\u0142 Pasterczyk\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/09\/Strategia-marketingowa-firmy-strategia-marketingowa-b2b-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-marketingowa-firmy-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Strategia marketingowa firmy &#8211; czym jest, jakie elementy zawiera i co wyr\u00f3\u017cnia strategi\u0119 marketingow\u0105 B2B?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/zarzadzanie-marketingiem-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Zarz\u0105dzanie marketingiem w przedsi\u0119biorstwie B2B\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Zarzadzanie-marketingiem-w-przedsiebiorstwie-b2b-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/zarzadzanie-marketingiem-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Zarz\u0105dzanie marketingiem w firmie B2B \u2013 strategie, kana\u0142y, narz\u0119dzia i wyzwania<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marka-a-pozyskiwanie-leadow\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Marka a pozyskiwanie lead\u00f3w\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-a-pozyskiwanie-leadow_RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marka-a-pozyskiwanie-leadow\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Rozpoznawalna marka a pozyskiwanie lead\u00f3w. Jak prowadzi\u0107 marketing B2B, aby generowa\u0107 wi\u0119cej szans sprzeda\u017cy?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marka-osobista-reputacja-personal-branding\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Marka osobista, reputacja, personal branding\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/Marka-osobista-reputacja-personal-branding_RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marka-osobista-reputacja-personal-branding\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Marka osobista, reputacja i personal branding \u2013 czym si\u0119 r\u00f3\u017cni\u0105 i jak je \u015bwiadomie rozwija\u0107?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/generative-engine-optimization-geo\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2025\/08\/GEO-Generative-Engine-Optimization-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"GEO - 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generowanie szans sprzeda\u017cy i budowa marki\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/09\/Event-Marketing-B2B-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/event-marketing-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Event marketing jako skuteczne narz\u0119dzie generowania szans sprzeda\u017cy oraz budowy marki i wizerunku dla Twojej firmy B2B<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/buyer-persona-b2b-persona-zakupowa\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Buyer Persona B2B to Persona Zakupowa w marketingu B2B | RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/07\/Buyer-Persona-B2B-Persona-Zakupowa-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/buyer-persona-b2b-persona-zakupowa\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Buyer Persona B2B \u2013 kim jest moja Persona Zakupowa?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/lejek-marketingowy-b2b-tofu-mofu-bofu\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Lejek marketingowy B2B - RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Lejek-marketingowy-B2B_RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/lejek-marketingowy-b2b-tofu-mofu-bofu\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Lejek marketingowy B2B \u2013 tre\u015bci na 3 etapy: TOFU, MOFU, BOFU<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/prospecting-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-1024x576.png\" class=\"attachment-large size-large\" alt=\"Prospecting B2B - RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-1024x576.png 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-300x169.png 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-768x432.png 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_-536x302.png 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/06\/Prospecting-b2b-RPConsulting.pl_.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/prospecting-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Prospecting w B2B \u2013 czym jest i jak przeprowadzi\u0107 go skutecznie?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/personalizacja-i-zwrot-grzecznosciowy-w-komunikacji-handlowej-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-1024x573.jpg\" class=\"attachment-large size-large\" alt=\"Personalizacja wiadomo\u015bci e-mail a komunikacja handlowa w B2B \/ RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-1024x573.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-300x168.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-768x430.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-1536x860.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_-536x300.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/personalizacja_wiadomosci_email_RPConsulting.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/personalizacja-i-zwrot-grzecznosciowy-w-komunikacji-handlowej-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Personalizacja poprawna czy mo\u017ce jednak b\u0142\u0119dy w komunikacji handlowej B2B?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-w-firmie-b2b-usprawnij-marketing-firmy-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-1024x586.jpg\" class=\"attachment-large size-large\" alt=\"Marketing w firmie B2B - jak usprawni\u0107 marketing firmy B2B \/ RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-1024x586.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-300x172.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-768x439.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-1536x878.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_-536x307.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/05\/Marketing-w-firmie-B2B_marketing-firmy-B2B_RPConsulting.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/marketing-w-firmie-b2b-usprawnij-marketing-firmy-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Marketing w firmie B2B \u2013 3 obszary dzia\u0142a\u0144, kt\u00f3rych usprawnienie poprawi efektywno\u015b\u0107 marketingu w Twojej firmie<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/regula-95-5-w-marketingu-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"577\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_.jpg\" class=\"attachment-large size-large\" alt=\"regu\u0142a 95-5 w marketingu B2B - RPConsulting.pl\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_.jpg 981w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_-300x176.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_-768x452.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/regula_95-5_marketing_B2B_RPConsulring.pl_-536x315.jpg 536w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/regula-95-5-w-marketingu-b2b\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Regu\u0142a 95-5 w marketingu B2B<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/account-base-marketing-abm\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-1024x551.jpg\" class=\"attachment-large size-large\" alt=\"Account Base Marketing - marketing ABM\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-1024x551.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-300x161.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-768x413.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-1536x826.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_-536x288.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/Account_Base_Marketing_ABM_RPConsulting.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/account-base-marketing-abm\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Account Base Marketing \u2013 czym jest marketing ABM i w jakim celu si\u0119 go stosuje?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/b2b-a-b2c-marketing-porownaj-najwazniejsze-roznice\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-1024x571.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-1024x571.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-300x167.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-768x428.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-1536x856.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_-536x299.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2024\/03\/B2B_a_B2C_marketing_RPConsulting.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/b2b-a-b2c-marketing-porownaj-najwazniejsze-roznice\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">B2B a B2C marketing \u2013 sprawd\u017a najwa\u017cniejsze r\u00f3\u017cnice<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/automatyzacja-marketingu-b2b-marketing-automation\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-1024x543.jpg\" class=\"attachment-large size-large\" alt=\"automatyzacja marketingu B2B - marketing automation B2B (RPCONSULTING.pl)\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-1024x543.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-300x159.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-768x407.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-1536x814.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_-536x284.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/12\/automatyzacja_marketingu_b2b_marketing_automation-RPCONSULTING.pl_.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/automatyzacja-marketingu-b2b-marketing-automation\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Automatyzacja marketingu B2B \u2013 poznaj zalety marketing automation B2B<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-content-marketingowa-tresci-contentowa\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-1024x501.jpg\" class=\"attachment-large size-large\" alt=\"strategia content marketingowa - strategia tre\u015bci\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-1024x501.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-300x147.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-768x376.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-1536x752.jpg 1536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3-536x262.jpg 536w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/11\/strategia_content_marketingowa_online-3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/strategia-content-marketingowa-tresci-contentowa\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Strategia content marketingowa \u2013 czym jest i w jaki spos\u00f3b stosowa\u0107 j\u0105 w marketingu?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/content-manager-tresci\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_.jpg\" class=\"attachment-large size-large\" alt=\"Content Manager - Mened\u017cer tre\u015bci\" srcset=\"https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_.jpg 1024w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_-300x161.jpg 300w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_-768x412.jpg 768w, https:\/\/inteligentny-rozwoj.com.pl\/wp-content\/uploads\/2023\/10\/Content_Manager_tresci_RPCONSULTING.pl_-536x287.jpg 536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/inteligentny-rozwoj.com.pl\/index.php\/content-manager-tresci\/\" target=\"_self\" rel=\"bookmark noopener noreferrer\">Content Manager i jego kluczowa rola w marketingu tre\u015bci<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Outsourcing marketingu to dla firm z sektora B2B efektywny spos&oacute;b na skalowanie biznesu i zwi&#281;kszenie sprzeda&#380;y w kraju i za granic&#261;, a osoba taka jak Zewn&#281;trzny Dyrektor Marketingu umo&#380;liwia wdro&#380;enie sp&oacute;jnej strategii marketingowej 4xP. Na czym polega outsourcing marketingu i us&#322;uga Zewn&#281;trzny Dyrektor Marketingu? Outsourcing marketingu to delegowanie prowadzenia dzia&#322;a&#324; marketingowych do wyspecjalizowanego podmiotu zewn&#281;trznego [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10929,"parent":1402,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"_crdt_document":"","content-type":"","_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-3880","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outsourcing marketingu i Zewn\u0119trzny Dyrektor Marketingu - RP CONSULTING Rafa\u0142 Pasterczyk | marketing B2B, eksport, dotacje UE<\/title>\n<meta name=\"description\" content=\"Szukasz us\u0142ug: Outsourcing marketingu lub Zewn\u0119trzny Dyrektor Marketingu? 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